CB - Module-2 = (2) Motivation and Involvement

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PSYCHOLOGICAL FACTORS
These are the factors which are the personal attributes of an individual. We shall study Five of them : Attitude, Motivation, Perception, Personality and Learning.
Motivation
INTRODUCTION :
Human needs – consumer needs – are the basis of all modern marketing. Needs are the essence of the marketing concept. The key to a company’s survival, profitability & growth in a highly competitive market place is its ability to identify & satisfy unfulfilled consumer needs better & sooner than the competition.


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Himansu S M
Marketing Management Elective Subjects
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