Corporate Entrepreneurship

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Corporate Entrepreneurship and Innovation.What is entrepreneurship? Defined simply, it is . . . “New Entry” That is, “entering new or established markets with new or existing goods and services.” Entrepreneurship takes many forms An “Entrepreneurial Orientation” (EO) provides a larger view of entrepreneurship EO refers to more than just new venture creation. It involves drawing on an entrepreneurial perspective to achieve strategic renewal. It refers to a mindset that affects company practices and decision-making styles


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