Introduction to Market Planning Strategy

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This lecture illustrates why planning is important and how it becomes crucial for marketers before proceeding to markets . What are the four steps to marketing and how does it get translated into market planning process . To gain a sustainable advantage one must strategize which is a game plan of success . The most important unit of marketing being customer , the customer needs become the pivot around which mrketers revolve . So let us look out, how must a marketer reach out to a customer profitably and to the satisfaction of customer.


Type: ppt

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