Google Analytics - Level 1 - Interpreting Reports Online Test

Which of the following are shown as being direct traffic? buys $1000 worth of paid search AdWords for the term "Lady Gaga".

Part way through the campaign it was noticed that paid clicks landing on the page have a 95% bounce rate. What is one possible reson for this?

Which of the following allow more accurate time reporting for sites which make extensive use of Flash or other interactive technologies

If a visitor looks at page A, page B and page C on your site and then leaves, how is the total time on site calculated?

Where can you find the length of visit report?

How is average time on site calculated?

What does the "length of visit" report enable you to do?

Which of the following would be a reason for a site to have high bounce rates and low average times on site?

If a visitor views page A and then page B and then leaves the site, how does Google Analytics calculate the time spent on page B?

Which of the following is the equation used by Google Analytics to calculate time spent on a page A if a visitor has viewed Page A and Page B and then left the site?

In which report is the unique pageviews information contained?

What does a high number of unique visitors but a low number of returning visitors to your site suggest?

In Google Analytics - What is the definition of a unique page view?

If a visitor to your site views a page and then refreshes the page twice, how many pageviews and is this counted as?

As a general rule, which of the following is correct in terms of the relationship between visits, visitors and pageviews?

What is the maximum time a user must remain inactive on a website for a session or visit to end?

What is the difference between a pageview and a visit?

If a person comes to your site, and views page 1 then page 2 and then returns to page 1, how many page views would this be classed as?

If you wish to find out more information about how to use and interpret the data found in your Google Analytics report where would you go?

If you wish to focus a campaign geographically and wanted to see which keywords were popular in a certain country or region where can you find this information?

In which report would you find out information about which page most visitors left your site from?

In the help resources, what does the 'about this report' button do?

Why is it not generally useful to look at a single metric, such a pageviews, by itself?

How do you go about analysing trends?

How would you go about comparing number of visitors with bounce rate?

If you wanted to see if your pageviews were higher or lower than normal what would be the best way of doing this?

Which is the best way to find out which landing page is being used for a keyword?

How do you limit a keywords report to just paid search engine traffic?

Why is the all traffic report useful?

What is a referring site?

Which of the following would indicate if the traffic which has been driven to your site is qualified (i.e achieved your goals)?

Why would your homepage show up as simply a forward slash in your content report?

How can you lower the bounce rate for a landing page?

Navigation analysis reports can help you understand how people move through your site. Where can you find navigation analysis reports?

In the navigation summary report, what does the percent entrances metric show?

Why would the previous page, next page and the page you are analyzing all be the same page?

What is the difference between the top content report and the content by title report?

Where can you find out what page was viewed before or after a specific page?

What is the main purpose of the navigation analysis reports?

How long must a user be inactive on your website in order for their next action to be counted as a new session?

Which Google Analytic report will tell you how many automatic crawlers (search engine robots) visited your site?

Which of the following would cause Google Analytics to track a visitor as new even if they had visited the site previously and been tracked?

Which visitors to your site will be reported as coming from "direct / (none)"?

Web analytics data is never 100% accurate, given this, which of the following is the best use of web analytics?

If a visitor accesses your site, goes to dinner without closing down their browser and returns one hour later to continue their visit on your site, which of the following would be how this is recorded by Google Analytics?

If you have a high bounce rate on a landing page, which of the following would be the best explanation for this?

How can you determine whether an increase in average time on site actually reflects an increase in site interaction?

What is the correct definition of the bounce rate?

Which search engines is google analytics able to track by default?

What would be the reason a search engine site would appear in the results of your referring sites report?


70% pass rate required. You will be asked to create a login after the exam to get your results.

The purpose of this exam is to test your understanding of the basic functions of Google Analytics.

- Review the study material provided before the test

- You can have Analytics open at the same time


Lydia Nakamanya

Hello there, Is it possible to update the questions to relate to the new Google Analytics interface. I have gone through the test but noticed that some questions are based on the old interface. Otherwise it's been good to test my knowledge.

Many Thanks,

2990 days 20 hours 44 minutes ago

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