Search Engine Marketing - An Overview Online Test

how Can u pay for adwords?

What is SEO

Is there any difference between Bounce rate and exit rate

what is capitalization

What is SEM

What is CPC

With Adwords CPC advertising you pay each time your ad appears?

The placement of your ad on google content Network appears

What is the Click Through Rate(CTR) of an ad that recieves 30 clicks out of 1000 impressions

Google Adwords uses -------- to target your ads to users searching on google


Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.SEM is NOT SEO and vice versa. SEO is "optimizing" web site pages. SEM is utilizing various means of "marketing" a person's website in order for it to become more relevant in regard to search engine searches and their rankings. SEM constitutes Ad words; which constitute PPC, article submissions, advertising and making sure SEO has been done.



Question 6 contains "Cost Per Conversion" twice as an answer, which seems to be a mistake. And as far as I know, in internet marketing CPC refers to cost per click...

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