Big Fish, Small Pond: Build Your Niche From Scratch 

Tuesday, October 28 2014 | 2:00 PM (Cordinated Universal Time)

60 minutes
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Call Dial-in Information

Access code:

1. Once you are in the class, use a phone to dial the number for your country mentioned above followed by the access code.

2. Keep your microphone and speakers muted in the classroom to avoid hearing an echo during the call.

Note: The call dial-in information can also be accessed in the classroom by clicking.

About the Class

Our presenter will be Kerstin Hammes. We hope you can make the live session; if you cannot, please watch the class recording, which will be available shortly afterwards.


Want to charge more or get more students? Establishing a niche is opening the door to building a top reputation for your business and standing out to potential clients so they fall in love with your service. In this session, Kerstin will be sharing the secrets of establishing a niche that makes you money AND keeps you happy.

Language of instruction: English


Fluency MC

Great to hear that, Wendy!

2740 days 20 hours 51 minutes ago

Wendy Wallace Husser

Just catching up! Super presentation, Kerstin. Concise and so easy to apply your tips right away! Thank you very much and warm greetings from big Berlin!

2742 days 13 hours 31 minutes ago

Kerstin Hammes

Thank you so much for your comments, guys! Watch out for more courses I'll be launching here on WizIQ and through my list at

2754 days 57 minutes ago

Jen Yarmoska

This was a wonderful presentation! I am new to online teaching and it helped me to get ideas of what my niche(s) can be. Thank you!

2754 days 8 hours 30 minutes ago

Paulo Ribeiro

I liked this session. Even already teaching online it's useful rethinking about our niches.
Thanks a lot, Kerstin for you presentation!

2755 days 12 hours 15 minutes ago

Ella Baccouche

Greetings Kerstin,
I just viewed the recording of your very inspirational presentation. The "BIG FISH in a small pond" is an excellent strategy for cutting out the competition. Moreover, your talk got me to narrowing the focus of my potential service to something more manageable. Many thanks.

2756 days 16 hours 49 minutes ago

Bryan Beaton

Hey Kerstin
Fantastic session. Thank you so much!
Out of the many ideas you offered, my favourite 'prod' for my own new directions came in the Q&A with your discussion of your "Fifty Calls Project".
You're a great inspiration, having 'come so far' since you started in 2012 - only just over two years ago. AmaSee more

2756 days 22 hours 17 minutes ago

Anastasia M. Martinez

Thank you for a very interesting session, Kerstin!

2757 days 7 hours 42 minutes ago

Kerstin Hammes

Benjamin, it's a Rode Podcaster mounted on a Gorillapod. I bought the pop filter separately. Connected with a humble USB cable.

2758 days 1 hours 13 minutes ago

Benjamin L. Stewart

Kerstin, would be interested in knowing what kind of microphone you are using in this video and how you are connecting it to the computer, if any adapters or other equipment are being used.

2758 days 18 hours 14 minutes ago

About Fluency MC

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Profile Summary

Jason R Levine (Fluency MC) has eighteen years of experience as an English teacher, teacher trainer, and materials writer. He has led student workshops and teacher training programs in sixteen countries in Europe, the Americas, Africa, and the Middle East.

After earning a master’s in TESOL from Hunter College in 1999, Jason taught at several schools before becoming the director of curriculum development at Embassy English. In 2002, he co-founded a business English and test preparation school in New York City.

Jason conducts workshops for English students and teachers worldwide through Oremis Plaisir d’apprendre, Gallery Languages, and the U.S. Department of State.
He is the creator of the English Workout Method, an approach to English language learning based on the songs he writes and performs as Fluency MC. He also writes for Oxford University Press and works as a trainer and consultant at Linguaid. In 2013, he created and launched ELT Techniques, the first live MOOC for English language teachers.

Jason maintains the Fluency MC YouTube channel, Facebook page, and Twitter and Instagram accounts. He is an active administrator of many Facebook groups for English language teachers and learners, including Innovative Teachers of English, Teachers Teaching Online, Fluency MC Workshops in France and Belgium, and Gallery Languages Rhyme On Time Workshops.

Please contact Jason through his website: