How Lakmé Improved its Salon Training Coverage Across 100+ Cities by Going Online with WizIQ
Lakmé, owned by Hindustan Unilever, is a global cosmetics brand which offers beauty products and salon services. Ranked 1 in cosmetics brands in India, Lakmé is also the organizer of India’s biggest fashion event – Lakmé Fashion Week. With a wide range of cosmetics and beauty products and a large network of salons, Lakmé is regarded as one of the best cosmetics brands in the world.
Lakmé conducts sales, soft skills, and code of conduct training programs for its salon professionals located in different parts of India. Lakmé’s objective was to get maximum coverage for its salon training program. However, this would have resulted in huge expenses for Lakmé because the salons were located across the country and making training facilities available for all the centers required upfront investment and substantial recurring costs. Therefore, Lakmé set out to explore their initiative of classroom program with the following challenges to address:
- How to ensure maximum coverage of the training program?
- How to design a cost-effective training program with greater ROI?
- How to reduce cost in training course content production and dissemination?
- How to reduce the cost and efforts in the repeat sessions to be held periodically?
Delivering online courses made simple with WizIQ
WizIQ helped Lakmé eliminate the training team’s challenge of traveling to remote locations for organizing classes. With WizIQ, Lakmé has perfected its employee training process by providing them online courses to give the trainees a demonstration of the salon best practices, etiquette, and techniques to upsell and cross-sell other Lakmé salon services.
Lakmé has used the following WizIQ tools and features to conduct its online training effectively:
- Course Builder
- Online Test Creator
- Automated Reporting
- Mobile Learning
Benefits experienced by Lakmé
Lakmé has roped in 475 trainees for its training program using WizIQ learning delivery platform. The comprehensive feature-set of WizIQ has enabled Lakmé to provide online learning to the trainees and monitor their performance through tests and performance reports.
Download this case study to read more on how WizIQ helped Lakmé generate faster ROI with an online training solution.