Dr. Ashish Gupta

Provide guidance related to competitive Exam, Management Research,
Male, 35 Years|Sagar - 470003, India

Member since: Sep 27, 2010

Last active on: Jan 14, 2016 at 02:38 PM (EST)

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About Dr. Ashish Gupta

Expertise in the Field of Management. Preferred subjects are- Marketing Management, CRM, Sales Management, Advertising and Brand Management,International Marketing
Apart from this other General Management Subjects also covered like- Business Environment, Rural Marketing,Corporate Governance, Entrepreneurship etc.

Teaching Preferences

Online Teaching

Teaches following Subjects/Exams
Business Management (Business and Management)
Language of Instruction: English, Hindi
Marketing Management, CRM, Sales Management, Business Environment, major subjects Business and Management
Teaching Experience

Assistant Professor

Dr. Hari Singh Gour Central University, Madhya Pradesh, India

May 2010 - Present

Business Management, Marketing, Service Marketing, Government and Business


PhD Thesis Submitted in Management

Motilal Nehru National Institute Of Technology, India

Jul 2010 - Mar 2014

Professional Exams & Certifications

MBA (Hons.)


Year Of Passing: 2008

UGC-NET (Management)


Year Of Passing: 2008

Associations & Membership
Quality Circle Forum of India
Andhra Pradesh, India
Jun 2012 - Present

Life-Time Member

All India Management Association (AIMA), New Delhi
New Delhi, India
Mar 2010 - Present
AIMS- International
United States
Jan 2011 - Present
Hong Kong
Jan 2011 - Present
Publications and Research
A Literature Review and Classification of Relationship Marketing Research
Ashish Gupta and G P Sahu

This paper presents a literature review and classification of Relationship Marketing (RM) research. A range of online databases were searched to gain comprehensive knowledge on RM. Several articles were identified and reviewed for their direct relevance to RM, relevant were subsequently selected. Each of these articles has been further reviewed and classified. Papers and research on RM categorized into five broad categories (Relationship Marketing – Understanding, Industry Applications, Market Development, Technological concern and Firm Performance) and further sub-categories. The most popular areas covered by the papers in the sub-category understanding of RM, Market Development; and RM general, concept, and study followed by papers in different areas of management like-retail, banking, construction etc. The bibliography provides an academic database of the literature from various journals. The classification approach provides a means to conceptualize the coverage of relationship marketing and the relative popularity of CRM topic areas. This paper provides a roster of field projects accompanied by a comprehensive bibliography that will be useful to both academics and practitioners for studying existing research as well as for contemplating future research.

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