Slide 1 : The primary audience for this deck is intended to be businesses but it can be useful for anyone For a more detailed Twitter 101 and case studies,
please visit business.twitter.com/twitter101 A SPECIAL GUIDE
Why Twitter? : Why Twitter? Everyday, millions of users create, share and discover ideas on Twitter
Users also find great value in connecting with businesses of all kinds on Twitter to: Share their experiences, both good and not so good
Provide feedback on recent events or launches
Discuss product ideas
Learn about exclusive deals or offers
Get customer service
A few of many Twitter success stories : A few of many Twitter success stories Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter
Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries
Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering To read more, go to business.twitter.com/twitter101/cases
How does it work? : How does it work? Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
Twitter works equally well from your desktop or mobile phone To read more, go to business.twitter.com/twitter101
Getting started is easy : Getting started is easy Signing up for an account takes just a few minutes
To help people recognize and trust your account, fill out your profile completely and include a picture To read more, go to business.twitter.com/twitter101/starting
Follow relevant accounts : Follow relevant accounts Following somebody means you’ve subscribed to their tweets
To find people talking about your company or topics in your field, use search.twitter.com
When you find a good candidate, look under their picture for the Follow button
You can also choose to interact without following an account, just send them a tweet
Post tweets : Post tweets People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor.
People like the human touch and will appreciate posts with your thoughts and experiences more than you think
They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
Key terms… : Key terms… To follow somebody is to subscribe to their messages
A tweet is an individual message
A DM or direct message is a private message on Twitter
RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit
Trending topics are the most-discussed terms on Twitter at any given moment
…and some special lingo : …and some special lingo @username is a public message to or about an individual on Twitter
A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic
Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically To read more, go to business.twitter.com/101/learning
Best practices : Best practices Build relationships on Twitter
Listen for comments about you
Respond to comments and queries
Ask questions
Post links to things people would find interesting
Retweet messages you would like to share
Use a friendly, casual tone
Don’t spam people
Best practices : Best practices Leverage the real-time nature of Twitter
Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time
If you’ve launched a product, new store or new campaign, search Twitter for comments
Respond to customer service issues quickly
Engage in discussion on a tricky public issue your company is dealing with
Best practices : Best practices Measure the value of Twitter
Before setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are going
Try to analyze the quality of feedback and topics of discussion, you may find this changing over time
Keep a tally of questions answered, customer problems resolved and positive exchanges held
When offering deals on Twitter, use a unique coupon code or separate landing page To read more, go to business.twitter.com/101/best_practices