REVIEW PROCESS : KIRAN CHHABRIAREVIEW PERIOD : AUGUST 2008CLUSTER NAME : KORAMANGALA : REVIEW PROCESS : KIRAN CHHABRIAREVIEW PERIOD : AUGUST 2008CLUSTER NAME : KORAMANGALA
PROJECTS UNDERTAKEN DURING THE REVIEW PERIOD/STATUS OF THE PROJECT : PROJECTS UNDERTAKEN DURING THE REVIEW PERIOD/STATUS OF THE PROJECT Project on Supply Chain Management (Completed).
Koramangala Property Follow-up Annexure-A. ( In Process)
Project on List Of Whole sellers in Bangalore.(Completed)
List of Rom’s and CS of Competition.(Completed)
Koramangala Cluster at a glance for the month of August 2008 : Koramangala Cluster at a glance for the month of August 2008
Market Size of Koramangala Cluster is 240 Cr's : Market Size of Koramangala Cluster is 240 Cr's
CATEGORY WISE MARKET SIZE FOR THE MONTH : KORMANAGALA : CATEGORY WISE MARKET SIZE FOR THE MONTH : KORMANAGALA
TURNOVER OF THE TOP 5 OUTLETS AT KORAMANGALA CLUSTER : TURNOVER OF THE TOP 5 OUTLETS AT KORAMANGALA CLUSTER E-ZONE - 4.11 CRS
CROMA - 2.10 CRS
GIRIAS INVST PVT LTD – 1.5 CRS
PAI INTERNATIONAL - 1.02 CRS
TOTAL – 0.8 CRS
CATEGORY WISE TURNOVER OF TOP 5 OUTLETS : CATEGORY WISE TURNOVER OF TOP 5 OUTLETS
CATEGORY WISE % CONTRIBUTION OF TOP 5 OUTLETS : CATEGORY WISE % CONTRIBUTION OF TOP 5 OUTLETS
MAJOR BRANDS AND THEIR RESPECTIVE CONTRIBUTION TO THESE OUTLETS (IN %) : MAJOR BRANDS AND THEIR RESPECTIVE CONTRIBUTION TO THESE OUTLETS (IN %)
MARKETING ACTIVITIES DONE BY THESE DEALERS : MARKETING ACTIVITIES DONE BY THESE DEALERS
COMPANIES SPONSORED EXCLUSIVE AD FOR THOSE OULETS : COMPANIES SPONSORED EXCLUSIVE AD FOR THOSE OULETS NO COMPANIES HAVE SPONSORED EXCLUSIVE ADS FOR THESE OUTLETS,BUT HAD CONTRIBUTED IN THE ADVERTISEMENT BUDGET.
LEARNINGS: : LEARNINGS: IT has contributed to around 18 % of Ezone, Croma & Total’s sale, whereas Girias and Pai have lost on this ground.
Ezone, Girias ,Croma & Pai had major Ad campaign which ahs helped them to achieve their targets.
CD has been one the strongest category for the outlets.
LG still is the highest contributing company to all these stores.
Ezone has once again taken the lead but has failed in customer satisfaction due to the non availability of the products booked.
Where as Girias have strengthend on the home delivery front (giving delivery to the customer on the same day).
REVIEW PROCESS : REVIEW PROCESS FOR THE MONTH OF AUGUST 2008
CLUSTER NAME : JAYANAGAR
PRESENTED BY : HARISH & MADHU KANTH
LOCATION :BANGALORE
PROJECTS UNDERTAKEN DURING THE REVIEW PERIOD/STATUS OF THE PROJECT : PROJECTS UNDERTAKEN DURING THE REVIEW PERIOD/STATUS OF THE PROJECT Project on exchange for CD& IT.(Completed).
Buying Pattern For Koramanagala.(Completed).
Institutions Survey (Completed For Koramanagala, Indiranagar ).
Jaynagar Property Finalisation. (90 % Through).
CLUSTER NAME: JAYANAGAR : CLUSTER NAME: JAYANAGAR MARKET SIZE OF THE CLUSTER
JAYANAGAR MARKET SIZE IS 227 CRORES FOR CDIT
LIST OF THE TOP 5 DEALERS IN JAYANAGAR CLUSTURE : LIST OF THE TOP 5 DEALERS IN JAYANAGAR CLUSTURE DEVI INTERNATIONAL
EZONE
GIRIYAS
NEXT
JYOTHIS
CATEGORYWISE ESTIMATE MARKET SIZE FOR THE MONTH OF AUGUST 2008- JAYANAGAR : CATEGORYWISE ESTIMATE MARKET SIZE FOR THE MONTH OF AUGUST 2008- JAYANAGAR
TURNOVER OF THE TOP 5 DEALERS FOR THE MONTH AUGUST 2008 : TURNOVER OF THE TOP 5 DEALERS FOR THE MONTH AUGUST 2008
CATEGORY WISE CONTRIBUTION FOR THE MONTH OF AUGUST 2008 : CATEGORY WISE CONTRIBUTION FOR THE MONTH OF AUGUST 2008
MAJOR BRANDS AND THEIR RESPECTIVE CONTRIBUTION TO THOSE STORES : MAJOR BRANDS AND THEIR RESPECTIVE CONTRIBUTION TO THOSE STORES
MARKETING/BTL ACTIVITIES DONE BY THESE DEALERS : MARKETING/BTL ACTIVITIES DONE BY THESE DEALERS
COMPANIES SPONSORED EXCLUSIVE AD FOR THOSE DEALERS IN THE MONTH OF AUGUST : COMPANIES SPONSORED EXCLUSIVE AD FOR THOSE DEALERS IN THE MONTH OF AUGUST NO COMPANIES HAVE SPONSORED EXCLUSIVE ADS FOR THESE OUTLETS,BUT HAD CONTRIBUTED IN THE ADVERTISEMENT BUDGET.
LEARNINGS: : LEARNINGS: Paper advertisement will play major role
Devi international will pull the major customer by world of mouth.The dealer is very compitative in the market and major turnover dealer in the cluster.
After sales service and door step service will help to increase the sale and customer flow into the store.
Slide 24 : Ezone is not delivering the materials in time due to non availability of stocks.
Keeping the data base of the customers are very important.
Good in store product promotion will increase the customer flow
Understand the customer need
Ask more questions to the buyer to know the product need.
Compitative prices are very important
Good Product display will increase the sale.
REVIEW PROCES : REVIEW PROCES FOR THE MONTH OF AUGUST 2008
CLUSTER NAME : RAJAJINAGAR
PRESENTED BY : IDRIES & USMAN
LOCATION :BANGALORE
CLUSTER NAME: RAJAJINAGAR : CLUSTER NAME: RAJAJINAGAR MARKET SIZE OF THE CLUSTER
RAJAJINAGAR MARKET SIZE IS 372CR FOR CDIT ( AREA'S CONSIDERED ARE RAJAJINAGAR, BASAVEWARWNAGAR
VIJAYANAGAR,MAGADI ROAD, MALLESHWARM,YESHWANTHPUR,MAHALAKSHMI LAYOUT,NAGAR BHAVI, CHANDRA LAYOUT,)
THIS DATA IS INCLUSIVE OF MOBILE ALSO
LIST OF THE TOP 5 DEALERS IN RAJAJINAGAR CLUSTURE : LIST OF THE TOP 5 DEALERS IN RAJAJINAGAR CLUSTURE EZONE
BALAJIS & SREE BALAJI'S
GIRIAS
KUNDAN
ADISHWAR
CATEGORYWISE ESTIMATE MARKET SIZE FOR THE MONTH OF AUGUST 2008- RAJAJINAGAR : CATEGORYWISE ESTIMATE MARKET SIZE FOR THE MONTH OF AUGUST 2008- RAJAJINAGAR
TURNOVER OF THE TOP 5 DEALERS FOR THE MONTH AUGUST 2008 : TURNOVER OF THE TOP 5 DEALERS FOR THE MONTH AUGUST 2008
CATEGORY WISE CONTRIBUTION FOR THE MONTH OF AUGUST 2008 : CATEGORY WISE CONTRIBUTION FOR THE MONTH OF AUGUST 2008
MAJOR BRANDS AND THEIR RESPECTIVE CONTRIBUTION TO THOSE STORES : MAJOR BRANDS AND THEIR RESPECTIVE CONTRIBUTION TO THOSE STORES
Slide 32 : MARKETING/BTL ACTIVITIES DONE BY THESE DEALERS
BRAND/CATEGORY WISE FAST MOVING PRODUCTS : BRAND/CATEGORY WISE FAST MOVING PRODUCTS
COMPANIES SPONSORED EXCLUSIVE AD FOR THOSE DEALERS : COMPANIES SPONSORED EXCLUSIVE AD FOR THOSE DEALERS
Slide 35 : LEARNINGS: 1. THE 1ST MEGHA E-ZONE IN INDIA IS IN THIS CLUSTER. AREA 30,000 SQ FEET BUT THERE PRODUCT DELIVERY IS VERY PATATHIC LOOSING THERE IMAGE IN THE MARKET DUE TO BAD RESPONSE
TOWARDS THERE COUSTOMERS
2.GIRIA'S IS THE FIRST CD STORE ON W O C ROAD HE IS VERY COMPETATIVE IN THIS MARKET. BUT THERE DISPLAY & IN STORE PROMOTION IS IN A BAD STATE
3. IT IS MAJORLY A PRICE WAR MARKET SINCE THERE IS PRESENCE OF METRO CASH & CARRY NEAR BY
4 IT IS CONSIDERED AS ONE OF THE BIGEST MARKET FOR SMALL APPALIANCE
5 IT WOULD BE CONSIDERED A MAJOR RETAIL HUB IN THE COMING YEARS WITH UP COMING MALLS LIKE BRIGAD GRADE, RELIANCE MEGA MALL, & MANTHRI MALL AT MALLESHWARM,
Include life style produts, IT performance (brief note with data) : Include life style produts, IT performance (brief note with data) IT IS A MARKET WHERE LIFE STYLE PRODUCTS IS YET TO GET A BOOST MAJORLY A MIDDLE CLASS MARKET
SINCE THERE ARE MANY HIGH END APPARTMENTS COMING UP IN THE SURROUNDING AREA'S LIFE STYLE PRODUCTS CAN HAVE A GOOD GROWTH
ONLY E- ZONE ,& METRO ARE CONCENTRATING ON THIS SEGMENT MAJORLY DUE TO THERE ADVTISEMENT & MAILER'S (METRO)
REVIEW PROCES : REVIEW PROCES FOR THE MONTH OF AUGUST 2008
PRESENTED BY :PRASANNA KUMAR.C & FAAIZ
LOCATION :BANGALORE
CLUSTER NAME : INDIRANAGAR
PROJECTS UNDERTAKEN DURING THE REVIEW PERIOD/STATUS OF THE PROJECT : PROJECTS UNDERTAKEN DURING THE REVIEW PERIOD/STATUS OF THE PROJECT
CLUSTER NAME:FOR EXAMPLE INDIRANAGAR : CLUSTER NAME:FOR EXAMPLE INDIRANAGAR MARKET SIZE OF THE CLUSTER
INDIRANAGAR MARKET SIZE IS 130 CR FOR CDIT
CATEGORYWISE ESTIMATE MARKET SIZE FOR THE MONTH OF AUGUST 2008- INDIRANAGAR : CATEGORYWISE ESTIMATE MARKET SIZE FOR THE MONTH OF AUGUST 2008- INDIRANAGAR
LIST OF THE TOP 5 DEALERS IN THAT CLUSTER FOR CD/IT : LIST OF THE TOP 5 DEALERS IN THAT CLUSTER FOR CD/IT
TURNOVER OF THE TOP 5 DEALERS FOR THE MONTH AUGUST 2008 : TURNOVER OF THE TOP 5 DEALERS FOR THE MONTH AUGUST 2008
CATEGORY WISE CONTRIBUTION FOR THE MONTH OF AUGUST 2008 : CATEGORY WISE CONTRIBUTION FOR THE MONTH OF AUGUST 2008
MAJOR BRANDS AND THEIR RESPECTIVE CONTRIBUTION TO THOSE STORES : MAJOR BRANDS AND THEIR RESPECTIVE CONTRIBUTION TO THOSE STORES
MARKETING/BTL ACTIVITIES DONE BY THESE DEALERS : MARKETING/BTL ACTIVITIES DONE BY THESE DEALERS
COMPANIES SPONSORED EXCLUSIVE AD FOR THOSE DEALERS : COMPANIES SPONSORED EXCLUSIVE AD FOR THOSE DEALERS No Companies have Sponsored exclusive AD for these dealers.
BRAND/CATEGORY WISE FAST MOVING PRODUCTS : BRAND/CATEGORY WISE FAST MOVING PRODUCTS
LEARNINGS : LEARNINGS GOOD AD CAMPIAGN ATTRACTS CUSTOMER.(E-ZONE’S WEEKEND AD HAS ROCKED THE SALE)
PROPER PLANNING OF STOCKS IS REQUIRED(FOR EX:WHEN WE MET THE E-ZONE PERSON HE WAS SAYING 160 DELIVERIES WERE PENDING)
DEEP KINOWLEDGE OF THE MARKET & CUSTOMER CAN BE ANALYSED WHICH IS VERY ESSENTIAL FOR SALE
BTL ACTIVITIES FETCHES SALE
WEEKLY/MONTHY PROMOS INCREASES THE TURNOVER
Include life style produts, IT performance (brief note with data) : Include life style produts, IT performance (brief note with data)
LIFE STYLE PRODUCTS : LIFE STYLE PRODUCTS INDIRA NAGAR AREA IS A GOOD CATCHMENT AREA FOR HIGH END CUSTOMER’S
IT PRODUCTS SALE IS SLOWLY INCREASING IN THIS CLUSTER
HIGH END SALE IS SUPERB IN ORGANISED RETAIL
THANK YOU : THANK YOU