Slide 1 :
What is marketing? : What is marketing? American Marketing Association DefinitionThe process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
“The aim of marketing is to know and understand
the customer so well the product or service fits
him and sells itself.”
Peter Drucker
Professional mKT : Professional mKT PRODUCT
v.
SERVICE
Entrepreneurship : Entrepreneurship For the person who starts a new organization, see Entrepreneur.
Entrepreneurship is the act of being an entrepreneur, which is a French word meaning "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses (referred as Startup Company); however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity.
GETTING READY : GETTING READY SWOT
Strenghts
Weaknesses
Opportunities
Threats
GETTING READY : GETTING READY Control your energy levels, passion
and enthusiasm
Be ready to face an emergency
Consider money matters
Prepare flyers, banners, advertisements, commercials, etc
Don´t forget legal matters
Consider team-work
MARKETING MIX : MARKETING MIX
The 4 p´s : The 4 p´s PRODUCT - A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units.
Intangible products are service based like the
teaching & the hotel industry or codes-based
products like cellphone load and credits.
The 4 p´s : The 4 p´s PRICE – The price is the amount a customer pays for the service.
It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product.
The 4 p´s : The 4 p´s PLACE – The location where a service can be provided.
It is often referred to as the distribution channel.
It can include any physical place as well as virtual classes on the Internet. Place is not exactly a physical place where it is available.
The 4 p´s : The 4 p´s PROMOTION represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.
Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied students and parents.
EXTENDED MKT MIX : EXTENDED MKT MIX People: All people involved with consumption of a service are important. For example teachers, students, parents, etc
Process: Procedure, mechanism and flow of activities by which services are used.
Physical Evidence: The environment in which the service or product is delivered, tangible are the one which helps to communicate and intangible is the knowledge of the people around us.
Branding : Branding The marketing practice of creating a name,
symbol or design that identifies and
differentiates a product or service from other
products or services.
THINK BIG!
BRANDING : BRANDING What is your company's mission?
What are the benefits and features of your services?
What do your students and prospects already think of your company?
What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective students. And don't rely on what you think they think. Know what they think.
Once you've defined your brand, how do you get the word out?
BRANDING : BRANDING Instituto Nacional de la Propiedad Industrial (INPI)
Av. Paseo Colón 717 – Planta Baja – Ciudad de
Buenos Aires
Tel.: 11- 4344-4975/4832/4945 / 0800-222-INPI (4674)
Lunes a viernes de 9.15 a 12:45 y de 13:30 a 16.00
infomarcas@inpi.gov.ar
www.inpi.gov.ar/pdf/Marcas_Registro.pdf
Get a great logo. Place it everywhere. : Get a great logo. Place it everywhere.
BRANDING : BRANDING Write down your brand messaging.
Integrate your brand.
Create a "voice" for your company that reflects your brand.
Be consistent.
YOUR PROFESSIONAL IMAGE : YOUR PROFESSIONAL IMAGE Business cards
Envelopes, stickers, headed paper
Invoice and receipt
Answering machine
Email, www.nic.ar
com; com.ar; edu: org: tv; net
Website,
Facebook, LinkedIn
BUSINESS CARDS : BUSINESS CARDS
BUSINESS CARDS : BUSINESS CARDS
BUSINESS CARDS : BUSINESS CARDS
BUSINESS CARDS : BUSINESS CARDS
BUSINESS CARDS : BUSINESS CARDS
NETWORKING : NETWORKING A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Although online community services are sometimes considered as a social network service. In a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks
YOUR WORKING PLACE : YOUR WORKING PLACE
SOCIAL COMMUNITIES : SOCIAL COMMUNITIES
FAMOUS QUOTES : FAMOUS QUOTES “Obstacles are things a person sees when he takes his eyes off his goal.” E. Joseph Cossman
“The most valuable thing you can make is a mistake - you can't learn anything from being perfect.” Osborne
“The more you are willing to accept responsibility for your actions, the more credibility you will have.”
Koslow
MY FAVOURITE QUOTE : MY FAVOURITE QUOTE “Believe and act as if it were impossible to fail.”
- Charles Kettering
THANK YOU