Search Engine for editors

Slide 1 : SEO for Editors Mohammad Abdel Kareem

A Web site without visitors = waste of money A Web site with the wrong visitors = waste of money : A Web site without visitors = waste of money A Web site with the wrong visitors = waste of money

Slide 3 : 1-How People Find Your Website? 2-What is a search engine ? 3-How Do Search Engines Work? 3-What is search engine sees? 4-What is the search engine optimization? 5-Importance of search engine optimization. 6-Ranking factors for SEO to raise your Rank . 7-Summarized Recommendations.

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Software that lets users search the Internet using keywords. : Software that lets users search the Internet using keywords.

Slide 7 : Software that lets users search the Internet using keywords.

Slide 8 : Spider “crawls” the web to find new documents (web pages, other Documents) typically by following hyperlinks from websites already In the database. Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content. Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time). Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to ranking factors .

What search engine sees : What search engine sees View > Source (HTML code) Home page IOL

Slide 10 : SEO = Search Engine Optimization - Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. - Refers to the “industry” that revolves around obtaining high rankings in the search engines for desirable keyword search terms as a means of increasing the relevant traffic to a given website. - Refers to an individual or company that optimizes websites for its client. Has a number of related meanings, and usually refers to an individual/firm that focuses on optimizing for “organic” search engine rankings

Importance of search engine optimization : It has a positive psychological impact on a visitor. Help you create a brand identity. Even the ‘brand recall’ would be much higher. Increase in targeted on-line traffic. Better web site positioning. Dominate in competition with your mirror sites. Fast measurable ROI. Increased and boosted product sales and online visibility. Lower client acquisition costs. Broaden web-marketing share. Compete efficiently against larger competitors. Continuous Visibility. Make the most out of the best tool for advertising. The cheapest marketing tool even on the net Importance of search engine optimization

Ranking factors for SEO to raise your Rank : Ranking factors for SEO to raise your Rank On page Factors Off page factors On page optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases. On page optimization will not guarantee any top rating within a search engine, only off page optimization can offer that guarantee. However, off page optimization is far more effective WHEN on page optimization is in place. Off page Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.

On page Factors : Titles tags Meta tags Content- Keywords Outgoing links Clean Design Navigation URLs Sitemaps Site size On page Factors

What Is The Title Tag? It’s an HTML tag use as a title or heading of the web page, it displays text on the blue bar at the web page, it is declared at the beginning of the webpage under head tag. Example: Why Is The Title Tag Important? Title tag is the most important tag, almost all search engines evaluate webpage with title tag and check the relevancy with other elements of the page as well, and search engines also present results of a search by displaying webpage titles as links in the first line of each query result. : What Is The Title Tag? It’s an HTML tag use as a title or heading of the web page, it displays text on the blue bar at the web page, it is declared at the beginning of the webpage under head tag. Example: Why Is The Title Tag Important? Title tag is the most important tag, almost all search engines evaluate webpage with title tag and check the relevancy with other elements of the page as well, and search engines also present results of a search by displaying webpage titles as links in the first line of each query result.

Slide 15 : Tips for effective writing Title Tags 1- Try to place your most important keyword phrase at the beginning of the tag. 2- Use your primary keyword phrase in the title tag at least once. 3- Avoid using the same words multiple times. 4- Use plural form of keyword phrases, especially which includes a complete singular word. 5- Use sentence case for keyword phrase but keep prepositions in lower case.

Slide 16 : Tips for effective writing Title Tags 6- Keep your title tag limit under 70 to 90 characters, longer sentences won’t give any 7- value but they can be a hurdle in deep crawl of your web page 8- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? / 9- Avoid using stopping words such as or, and , with, for, by, etc 10- Use unique title tag for each page, since each page has unique content 11- Make your title interesting and compelling to the reader to convince them why they should click there.

Examples : Examples (القوى الإسلامية السنية بالعراق ) With title tags (الحسين كانون) Without title tags

Slide 18 : Why Content is King? Since a very early stage of search engine revolution, search engines were able to evaluate website with relevance to their content, though they were not very efficient and intelligent like they are these days, but they were able to read the content at website and content still plays very important role in top ranking positions. Tips to Integrate Keywords within Web copy Use Keywords at the top of the web page, within your selectable text. Try to start paragraphs and lines with main keywords Use keywords in headings and sub headings Top 2,000 characters are the most important characters of every page Use keywords as hyper or anchor links

Slide 19 : What is Navigation? Navigation is a group of links which is created to direct website visitors to different pages of website. It may be horizontal or vertical bar placed at top, bottom, right or left. Navigation is a very important part of any website; it gives guidelines to website visitors and directs them to relevant part of the website. Tips to create SEO friendly site navigation Search engine like text base navigation Text base navigation is a navigation of selectable textual links Text base navigation should be plain Avoid using mouse over or text swapping technique to text base navigation Image base navigation can be used but with alternate text base navigation at bottom

Slide 20 : What Is The Meta Description Tag? It’s an HTML tag use to feed description to search engines, it gives description of webpage to search engines, it is declared after title tag of the webpage under head tag. Example:   Why Is The Description Tag Important? Description tag is the very important tag, search engines take webpage description through this tag, though search engines don’t give any importance to this tag in their ranking algorithms but this tag can lead searchers to motivate and visit your website.

Slide 21 : Tips To Write Effective Page Description Tag 1- Describe your complete webpage in one single line or in a small paragraph 2- Forget about keywords, focus on “call to action” words with respect to page relevancy. 3- Avoid covering complete website in one paragraph, try to focus on page 4- Use unique description tag for each page, since each page has unique content 5- Keep your description tag’s limit under 225 to 250 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web page 6- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? / 7- Avoid all capital letter, try to use sentence case 8- Use motivational lines so that your listing will be clicked comparatively better than your competitors 9-Don’t misguide search engine visitors, write what is available there at the page

OFF page factors : Link popularity Anchor text Page Rank Back links Relevancy Directories Traffic Bookmarking Forums Blogs Social network Articles Press release OFF page factors

Slide 23 : link popularity is just a fancy name for a link to your page from another domain. Webmasters want more back links because more back links mean better ranking in the SERPs. You can see some of the pages link to your domain by searching Google for site:domain.com

Slide 24 : The anchor text is the words that appear in a link. For this reason it's also called the link text. The engines pay special attention to the anchor text, because it seems reasonable that if they finds a link to, say, how to buy a house, then the page being linked to is probably about how to buy a house.

SEO lifecycle : SEO lifecycle

Slide 26 : Do….(1) 1- Focus on creating the best site possible. If you create quality, the rankings will follow. 2- Understand that a good ranking isn't the end-all and be-all. If you have a commerce site what you ultimately want is more sales. 3- Target keywords that are specific enough to produce targeted traffic, but not so specific that nobody searches on them. 4- Put your keywords in the