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ask andi BYANDIGRAY Competitive intelligence in challenging times We're seeing lots of changes and I'm wondering what the impact will be on my competitors and how to put that to my company's advantage. Any ideas? I'ositioning your company to Üirivo in challenging times is your job as owntT of the basiness. I-iX'asing on the best coursíí ol' action Ls a cballengo for any small-busintiss owner. Gathering competiitiv intelligence c^n help you to dwido on iu^Uons to take to move your busintiss forward. InlbmiaUon on competitors ¡s att around us, we jast have to look. You'll want to det^ide on wbat kinds of information to go after and get everyone in the (ompany involved in intr pntspeil -will be iLS<^fuI. Stit a goal for each employee to bring one bit of information tn Uie mei^ting «iach wfiek. Ask employees to share and discuss what they find out at wwkly mtnitings. Ask empioytHS to do research on tlie Internet. Ixwk up everything they can find out about ci)mpanitis on the llsl. Don't forget U> l(iok on l-aceBook, linked-In and even Tuitiiir It's amazing how much information Is buzzing iinmnd on the Inttimet, just waiting tí) be caught in your competitive intelligence net. Ken out driving around. Know where compeüU)r, prospect and cusaar located. As you drive by, check the parking lot and the cxjndition of the huilding. Is thíí pai'king lot fiiU or half empty? Is the building in good repair? Are |x^)ple leaving early or staying lat<'? If they siiip products, are there lots of trucks cx)ming íuid going, or do things seem pretty quiet? All of tht^se puz/Je paits, when added to other bits of information you and your staff gather, c