AdvertisingDecisions : AdvertisingDecisions The 5 Ms Presented By:
Kuldeep Chand Rojhe
Advertising : Advertising Any paid form of non personal presentation and promotion of ideas, goods & services by an identified sponsor. 2 Advertising Decisions (The 5 Ms) Rojhe
Major Decisions : Major Decisions Mission
Money
Message
Media
Measurement 5 3 Advertising Decisions (The 5 Ms) Rojhe
Mission : Mission What are the objectives:
Sales Goals
Advertising Objectives
Informative
Persuasive
Reminder 4 Advertising Decisions (The 5 Ms) Rojhe
Different Missions : Different Missions 5 Advertising Decisions (The 5 Ms) Rojhe
Slide 6 : 6 Advertising Decisions (The 5 Ms) Rojhe
Money : Money How much can be spent
Stage in PLC
Market Share &
Consumer Base (% of Sales)
Competition (+ ve)
Advertising Frequency (+ ve)
Product Substitutability (+ ve) 7 Advertising Decisions (The 5 Ms) Rojhe
Message : Message What Message should be sent
What to say
How to say it 8 Advertising Decisions (The 5 Ms) Rojhe
Slide 9 : 9 Advertising Decisions (The 5 Ms) Rojhe
Media : Media What media should be used
Reach
Frequency
Impact 10 Advertising Decisions (The 5 Ms) Rojhe
Slide 11 : 11 Advertising Decisions (The 5 Ms) Rojhe
Measurement : Measurement How should the results be evaluated
Communications Effect Research
Sales Effect Research 12 Advertising Decisions (The 5 Ms) Rojhe
Slide 13 : 13 Advertising Decisions (The 5 Ms) Rojhe
Slide 14 : Advertising Decisions (The 5 Ms) Rojhe 14 Thank You