Principles of Design : Principles of Design Basic Concepts
Principles of Design : Principles of Design There are five principles of design. They are:
Proportion
Balance
Rhythm
Emphasis
Unity
Principles of Design : Principles of Design Proportion:
The size relationship of how one part relates to the size of another part
How the size of one part relates to the size of the whole
Principles of Design : Principles of Design Balance:
How elements are arranged horizontally or vertically in a design
Can be formal (symmetrical)
Can be informal (asymmetrical)
Formal/informal refers to horizontal or side-to-side balance
Principles of Design : Principles of Design Formal Balance:
Also known as symmetrical balance
All elements are equal on both sides
Principles of Design : Principles of Design Informal Balance:
Also known as asymmetrical balance
All design elements are different on both sides
Unequal
Used to make appear more exciting
Principles of Design : Principles of Design Rhythm:
The feeling of movement – through repetition of lines, color, shapes or textures
Repetition, radiation, gradation
Rhythm is achieved by:
Repetition
Radiation
Gradation
Principles of Design : Principles of Design Emphasis:
The center of interest in the design
Can be formal (symmetrical)
Can be informal (asymmetrical)
Formal/informal refers to horizontal or side-to-side balance