COM to the : COM to the
Social media at NLDC - Recap : Social media at NLDC - Recap Engage with
(Engage = 2 way discussion) Former clients
Existing clients
New clients #
4 rules : 4 rules Regular updates – don’t overload
Dialogue externals understand (stop acronyms)
Provide insightful content (leadership!)
Promote stories / people
EP blogs, stories, I am an AIESECer
Follow the branding guidelines!Everything is external online : Follow the branding guidelines!Everything is external online Canada Branding Wiki
Social media at the national level : Social media at the national level To reach students & members
Facebook, Youtube
Member and OGX recruitment promotion
Video will be available!
To reach the external market & improve brand awareness
Twitter
Externals and alumni
LinkedIn
Be personally involved! : Be personally involved!
New aiesec.ca : New aiesec.ca Transition period to migrate content
Easier to navigate and find information
Easier to update and link with social media Launch after recruitment
Use your website effectively : Use your website effectively Clear dates & up to date information for next actions if they want to be involved
List of positions available at the LC
List of target recruitments at the LC
Job description & details of the internships
Explain the application process clearly
You are an exchange organization, this should be the main focus
Slide 9 : If they want to be join NOW, how can the website facilitate the process?
Visitor should be invited for action
Google Form to sign up for induction day or pre-selection form to fill
Invited to join social media channels
Slide 10 : You will get emails from Salesforce on your LC email about new member Leads
They filled out form on aiesec.org or aiesec.ca to be members or go on internships
CONTACT THEM!
Next level? : Next level? Facebook Ads
Target specifically an age group in your city
Google Ads – MC will use this tool
Analyze behaviors and where are you visitors coming from visitors with Google Analytics
Slide 12 : AIESEC
Slide 13 : Question asked to more than 1000 students…
Where would you look for information about International Internships/Work Abroad opportunities in your University?
University website (53%)
Student organizations (10%)
Intranet (9%)
Info Walls (9%)
Slide 14 : Where would you look for information about International Internships/Work Abroad opportunities outside of your University
Governmental sites (42%)
Online Communities (24%)
Local media (24%)
Opportunities to improve! : Opportunities to improve!
Slide 16 : Where do people look for leadership and exchange information?
AIESEC should be there!
Should have major presence on
University and all faculties websites
Blog/ travel & exchange communities
Provincial government websites
Media, aim bigger than university media!
Best case practice : Best case practice Congrats AIESEC Calgary!