Quick PR Tips

Video:How I use Google and Social media to increase media placements for my clients http://www.screencast.com/t/OWU4MmNhOW Tie your book to seasonal story angles http://bit.ly/aPxqce Pitching Bloggers: In order to pitch story ideas to a blogger, I would first begin by cultivating them in the follwoing ways: -Follow their blog -read their blog for a few weeks -Make thoughtful comments You can also send a short pitch after reading you have read the blog for at least 2 weeks,, but don't expect a response right away. or example, you might say: Your story on----------------------reminded me of what our company is doing, or something like that. Alternatively, you might say, I thought ____________ might be a good fit for your special edition___________column because___________. Tie your book or industry to breaking news: Scan the headlines every morning to find tie-ins to the themes in your book. For example, as Dr. Beth Erickson's publicist this is routinely part of my job. Her book MARRIAGE ISN'T FOR SISSIES touches upon ways couples can better their marriage, as a result I tied her book to the current economy and malaise among workers and pitched radio and TV: Worker Productivity In Light Of The Current Economy: Many couples are deferring divorce, as a result of uncertain economic times.Consequently, incidences of domestic violence are on the rise, costing corporations money for health care insurance. Businesses need to realize that marriage and divorce affect their bottom lines. Not only will people in a happy marriage be better, more productive workers, but also, they will be able to enjoy the safety and security of knowing someone is in their corners and their family is taken care of. This means they have the free attention to focus on other, more creative pursuits. All of this makes them better employees. Why not give it a try? You can also e-mail me for a consultation on how to tie your book to breaking news, or other newsworthy angles.onealmedia@live.com Find reporters that cover your industry Spend time each week identifying reporters that write about your area of expertise. You can then follow their stories, and send your feedback. Once you establish a connection with the reporter, you can start feeding your story ideas. Use search engines to find reporters who cover your topics. For example, if your expertise is workplace ethics, type into the google search box: "Workplace reporters" Or you can call the Associated Press in your local area to find reporters Bio writing: I recently heard Nancy Juetten speak about writing bios that capture the fancy of the reader. One of the tips she offered dealt with writing in the second person "you" rather than the first person.In this way, you can focus on the "takeaway" for the audience. Another idea had to do with making sure bios are updated regularly-at least every 6 months so they stay current. Have you woven your contributions and results in your bio? Most important of all, are you adding brushstrokes to your bio that include appealing, easy to remember phrases? I composed one recently: "Jackie O'Neal believes that you deserve your 15 minutes of stardom every day!" That's why I love my work as a publicist and feature story writer. What do you think? Elements of an online press kit: http://screenr.com/Srs Add events on Linkedin: It's easy to do and worthwhile. Simply: Go to Applications Click on the + sign Click on Events At the top of the new page, click Add Event Twitter for promotion: Authors can benefit by using search.twitter.com to look up who is talking about the themes of their book. You simply put in a keyword in the search box. For example, if the theme of your book is parenting, or eco-green issues, you'd place those keywordsin the search box. Twitter will pull up conversations going on on those topics, and then you can join in, and also find potential new readers. Are you using Twitter for book promotion? Become an expert Answering questions on LinkedIn is a great way to rasie your profile and credibility as an author and thought leader on your area of expertise. You can also suggest one of your contacts as an expert. The LinkedIn members who ask the question, also award points for the best, thought answer. This can lead to recognition on the LinkedIN's expert list. Have you tried this? Give us your feedback Mini PR: Do you want to brainstorm simple, classic strategies you must know to have a good working relationship with the media such as: What to say on the phone when calling a reporter or radio/TV producer? How to get your message across quickly so the media will pay attention? How to refine your key messages and make more sales How to create a press release that will increase the likelihood that the media will respond How to compile a media list If you would like to know more about this new program, and feel you are ready to do your own PR as part of your book marketing, e-mail Jackie O'Neal onealmedia@live.com.We will coach you via Skype or phone. Contact, Jackie O'Neal onealmedia@live.com