SETH GODIN @ ISB INDIA- by Abhinna Suresh Khare.pdf

www.shareoftime.blogspot.comSeth Godin ISB Hyderabad, INDIA 2010About Seth Godin•SETH GODINhas written twelve books that have been translated into more than thirty languages. Every one has a bestseller. He writes about the post-industrial revolution, way ideas spread, marketing, quitting, leadership and most of all, changing everything.•American Way Magazine calls him, "America's Greatest Marketer," his blog is perhaps popular in world by single individual.•Yoyodyne, first internet company, was funded Flatiron Softbank acquired Yahoo! 1998. It pioneered use ethical direct mail online, something Seth Permission Marketing. VP Direct Marketing at for year.SLIDE 2Held at ISB Hyderabad, by Acumen Fund.Seth Godin came with two more profoundpersonalitiesJacqueline Novogratz, the founder of Fund, and Chris Anderson, Founder TED.comAbout the SessionSLIDE 3" We all Live a Life of Chaos“Learning from The Session 1Marketing 50 years backMake a cute mascotsPermission based marketingThis will work nowMarketing 25 back on SPAMSSo marketers have made three plansPlan 1Plan 2Plan 3SLIDE 4Henry Ford assembly Line and T-Model.Idea was to make Interchangeable parts.What it did?Made interchangeable People.We all are same, look the want sameThings, for same aspects.Even Schools have started making products,LEARNING’sSLIDE 5You don’t go to a fine restaurant for calories, it is available at every Road side Joint.pay the dining experience.Make experience working with you great, charge premiumLEARNING’sSLIDE 6This is the race we are put into, “ Being Obedient”,There will always be more obedient ones than you, because system has managed to make us all run for obedient, and better followers”We need break this concept.LEARNING’sSLIDE 7Way to successful marketing is “ Create a Tribe” and Lead it.Only when you do genuinely, passionate work, can won.How choose people for Tribe, The member of Tribe must a. Share common language. b. have desire.c. Bound by culture.These are the pre-requisteto build your tribe.Seth Godin example Tribe: Apple has tribe GeeksLEARNING’sSLIDE 8The World is Changing, but you haven’t.Neither have schools.We must push students to solve problems which never been solved, rather than pushing them the same Problem again and again.LEARNING’sSLIDE 9ArtistIs not someone who makes Painting.An artist is a person creates great work.May it be sweeper or Marketer, the product must remarkable.The C’s in LeaderChallengeCultureCuriosityCharismaCommunicateConnectCommitLEARNING’sSLIDE 10Hours of effort per dayPAYINSIGHTSLEARNING’SHow much Richard Branson really works?Richard Branson earn money not from the amount of time he invest per day, but by kind Insights generates which infactrequires a flash secondSLIDE 11THRASHINGTime to Ship DateSuccessLEARNING’SProject IInterference by CEO or Top people in the first graph starts when time to ship comes near Project IIInterference Second and goes down it nearPROJECT IPROJECT IIFailureSLIDE 12THE LAST FEW WORDSStart taking considering the work you do, as a platform rather than work.School is platform, Job Internship platform.What do with important, itself.LEARNING’sSLIDE 13NOTE: There are many aspects which my interpretation of how Seth Godin wanted to convey. Please forgive for any mistakes and things I have missed.My Name is Abhinna Suresh Khare,Gold medalist from MICA, Ahmedabad, and BE NIT,now working as a professional Marketer researcher in Zee News Chhattisgarh state.A passionate blogger, my blogs provides deep insights through Qualitative research Innovation to various businesses around.You can visit daily updated blog at www.shareoftime.blogpost.comYou write your queries me khareabhinna@gmail.comABOUT MESLIDE 14IN CASE YOU WANT A DETAILED WRITE UP WITH NOTES ABOUTSETH GODIN’s PRESENTATION,KINDLY VISIT MY BLOGwww.shareoftime.blogpost.comAnd Search “ Seth Godin @ISB”,I have written a complete detailed post to help you understand the concepts betterBefore we PartSLIDE 15