Introduction to Inbound Marketing : Introduction to Inbound Marketing Cherry Rahtu
Founder
CHERRY SOLUTION
Twitter: @cherryrahtu
Facebook:workwithcherry
www.cherrysolutiononline.com
Value of Inbound Marketing : Value of Inbound Marketing Inbound marketing pulls buyers into your business
What is Outbound Marketing? : What is Outbound Marketing?
Problem: Outbound Marketing Isn’t Working : Problem: Outbound Marketing Isn’t Working
Solution: Inbound Marketing : Solution: Inbound Marketing
Good News About Inbound Marketing : Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Andrew Magill Flickr: Joakim Jardenberg
More Good News: Lower Cost Per Lead : More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
Success Drives Investment in Inbound : Success Drives Investment in Inbound Source: Survey of hundreds of businesses from HubSpot.com/ROI Why Businesses Are Changing Marketing Budgets
Key Questions to Get Started : Key Questions to Get Started Am I regularly creating new, share-worthy content?
Am I optimizing my content for search and social media?
Am I promoting my content in social media conversations?
Am I converting as many visitors into leads and sales as I can?
4 Steps to Successful Inbound Marketing : 4 Steps to Successful Inbound Marketing Create
Optimize
Promote
Convert & Analyze
Step 1: Create Content : Step 1: Create Content Create
Optimize
Promote
Convert & Analyze
Inbound Marketers are Publishers : Inbound Marketers are Publishers Stop thinking like a
marketer or advertiser. Start thinking like a
publisher and socializer.
Publish Everything, Everywhere : Publish Everything, Everywhere
Blogging: A Great Way to Get Started : Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
What Gets Shared? : What Gets Shared? Rarely
Shared Frequently
Shared Product info
Software documentation
Content about YOU New market data
Educational content
Content about your industry
Step 2: Optimize : Step 2: Optimize Create
Optimize
Promote
Convert & Analyze
Google is Judge, Jury & Executioner : Google is Judge, Jury & Executioner HubSpot.com/cartoons
SEO = Context + Authority : SEO = Context + Authority Ranking Algorithm:f(n): Context + Authority
25% On-Page SEO (Context) : 25% On-Page SEO (Context) Page Title
Clean URL
Headers & Content
Description
75% Off-Page SEO (Authority) : 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links
More and Better Content ? Links : More and Better Content ? Links Source: Data from selected websites using www.WebsiteGrader.com
Step 3: Promote : Step 3: Promote Create
Optimize
Promote
Convert & Analyze
Remember: It’s Not About You, EVER! : Remember: It’s Not About You, EVER! HubSpot.com/cartoons
Target Your Content : Target Your Content Target content to your marketing personas.
Create an Engaging Presence : Create an Engaging Presence
Promote Content via Social Media : Promote Content via Social Media Remarkable Content
Make Sharing Easy : Make Sharing Easy
Social Media Promotion Generates Leads & Sales : Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
Step 4: Convert : Step 4: Convert Create
Optimize
Promote
Convert & Analyze
Put Calls to Action on All Your Content : Put Calls to Action on All Your Content
Use Landing Pages with Forms : Use Landing Pages with Forms
Track Your Conversion Rate & Analytics : Track Your Conversion Rate & Analytics
Analyze Your Marketing : Analyze Your Marketing
Inbound Marketing Summary : Inbound Marketing Summary Convert & Analyze
Get More Information : Get More Information Contact Cherry
Email: cherry@cherrysolutiononline.com
Get trained or Consultation:
http://www.cherrysolutiononline.com