Management of Change in Digital Era

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The management of Change in radiology department in digital Era

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Managing Change and Innovation : Managing Change and Innovation

Digital Radiology Era The Changing Work Place : 2 Digital Radiology Era The Changing Work Place Today’s Organization need to continuously adapt to new situations if they are to survive and prosper One of the most dramatic elements is the shift to a technology- driven workplace such as Digital Hospitals (HIS/RIS/PACS/EMR/EHR) Ideas, information, and relationships are becoming critically important Manager’s Challenge: Cowley manufacturing plant

Organizational Change : 3 Organizational Change Today’s successful organizations simultaneously embrace two types of planned change Incremental change = efforts to gradually improve basic operational and work processes in different parts of the company Transformational change = redesigning and renewing the entire organization

Organizational Change : 4 Organizational Change The adoption of a new idea of behavior by an organization New trends require profound changes in the organization E-business (Teleradiology & Telemedicine) Supply chain integration Knowledge management

Types of Organizational Change : 5 Types of Organizational Change Culture/People Strategy Structure Technology Products SOURCE: Based on Harold J. Leavitt, “Applied Organizational Change in Industry: Structural, Technical, and Human Approaches,” In New Perspectives in Organization Research, ed.W.W. Cooper, H.J. Leavitt, and Shelly II (New York: Wiley, 1964), 55-74.

Organizational Change : 6 Organizational Change Technology: General rule = change is bottom up New product: Horizontal linkage model emphasizes shared development of innovations among several departments Time-based competition is based on the ability to deliver products and services faster than competitors Structure: Successful change = through a top-down approach Culture/people: Training is the most frequently used tool for changing the organization’s mind-set

Culture-People Changes : 7 Culture-People Changes Changes in structure, technologies, and products or services do not happen on their own Changes in any of these areas require changes in people

Managing Change and Innovation : 8 Managing Change and Innovation How organizations respond to the environment through internal change and development Basic forces for Organizational Change How managers facilitate two change requirements Four major types of change How organizations can be designed to facilitate each

Need for Change : 9 Need for Change Performance gap = disparity between existing and desired performance levels. Current procedures are not up to standard New idea or technology could improve current performance Based on external or internal forces

Forces for Change : 10 Forces for Change Environmental Forces Customers (Pateints) Competitors Technology Economic International arena Internal Forces – activities and decisions

Model of Change Sequence of Events : 11 Model of Change Sequence of Events EnvironmentalForces InternalForces Need for change Initiate change Implement change Monitor External competition, and other factors Consider plans, goals, company problems, and needs Evaluate problems and opportunities, define needed changes in technology products, structure, and culture Facilitate search, creativity, idea champions, venture teams, and idea incubators Use force field analysis, tactics for overcoming resistance

Initiating Change : 12 Initiating Change Stage where the ideas that solve perceived needs are developed Search = process of learning about current developments inside or outside the organization that can be used to meet the perceived need for change Creativity = generation of novel ideas that might meet perceived needs or offer opportunities for the organization Critical phase of change management Experiential Exercise: Is Your Company Creative?

Force-Field Analysis : 13 Force-Field Analysis The process of determining which forces drive and which resist a proposed change Restraining Forces (Barriers) Lack of resources Resistance from middle managers Inadequate employee skills Driving Forces Thought of as problems or opportunities that provide motivation for change

Resistance to Change : 14 Resistance to Change Self-Interest: fear of personal loss is perhaps the biggest obstacle to organizational change Lack of Understanding and Trust: do not understand the intended purpose of a change or distrust the intentions Uncertainty: lack of information about future events Different Assessments and Goals: people who will be affected by innovation may assess the situation differently.

Tactics for Overcoming Resistance to Change : 15 Tactics for Overcoming Resistance to Change Communication education Participation Change is technical; users need accurate information & analysis Users need to feel involved; design requires information from others; have power to resist Approach When to Use

Tactics for Overcoming Resistance to Change : 16 Tactics for Overcoming Resistance to Change Negotiation Top management support Group has power over implementation; will lose out in the change Crisis exists; initiators clearly have power; other techniques have failed Involves multiple departments or reallocation of resources; users doubt legitimacy of change Approach When to use

Thank You : 17 Thank You

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