Giving an effective presentation:Using Powerpoint and structuring a scientific talk : Giving an effective presentation:Using Powerpoint and structuring a scientific talk based on a presentation at the
2005 Pew Foundation meeting by
Susan McConnell
Department of Biological Sciences
Stanford University
We may not be experts at public speaking, but we are all experts at listening to talks : We may not be experts at public speaking, but we are all experts at listening to talks
What do you want from a talk? : What do you want from a talk?
Slide 4 : Before planning your talk think about its purpose,
the audience you will be talking to, and the setting.
Don’t assume the audience will all be experts.
Never underestimate your audience!
Check on the time that has been allotted to you.
How big is the room?
What do you think of the following slide? : What do you think of the following slide?
Slide 6 : Emk1 knockdown inhibits lumen formation in MDCK cells:
RT-PCR: EMK1 is effectively knocked down in MDCK cells 24 hours after transfection with P-SUPER (control) or P-SUPER-siEMK1 plasmid; knockdown confirmed on the right with antibodies to EMK1.
Collagen overlay assay: cells cultured 24 h on collagen I before being overlaid with additional collagen on the apical surface, analyzed 24 h later. Note the lack of lumen in EMK1-KO cultures.
Ca switch: control or EMK1-KO cells were plated in low Ca medium 24 h upon transfection with pSUPER or pSUPER-KO. After 12 h, cultures were switched to normal medium for 24 h. Transmission EM of cells sectioned perpendicular to the substratum shows lack of microvilli in EMK1-KO cells.
Slide 7 : Of course, it is far to confusing and a clear take-home
message does not come across !
This presentation will take you through a strategy for
presenting the data in a clear and logical way.
Powerpoint basics:1. What font to use : Powerpoint basics:1. What font to use This font is Arial.
This font is Comic Sans.
This font is Papyrus. This font is Times New Roman.
This font is Courier.
This font is Didot. Serif fonts take longer to read… Use a Sans Serif font:
Powerpoint basics:1. What font to use : Powerpoint basics:1. What font to use Some fonts look really good in boldface:
Arial vs. Arial bold
Comic Sans vs. Comic Sans bold
Papyrus vs. Papryus bold
Powerpoint basics:1. What font to use : Powerpoint basics:1. What font to use Type size should be 18 points or larger:
18 point
20 point
24 point
28 point
36 point * References can be in 14 point font
Powerpoint basics:1. What font to use : Powerpoint basics:1. What font to use AVOID USING ALL CAPITAL LETTERS BECAUSE IT’S REALLY HARD TO READ!
Powerpoint basics:2. Color : Powerpoint basics:2. Color Dark letters against a light background work.
Slide 13 : Powerpoint basics:2. Color Light letters against a dark background also work.
Slide 14 : Powerpoint basics:2. Color Many experts feel that a dark blue or black background works best for talks in a large room.
Powerpoint basics:2. Color : Powerpoint basics:2. Color Dark letters against a light background are best for smaller rooms and for teaching.
Powerpoint basics:2. Color : Powerpoint basics:2. Color Avoid red-green combinations because a significant fraction of the human population is red-green colorblind.
Powerpoint basics:2. Color : Powerpoint basics:2. Color Avoid red-green combinations because a large fraction of the human population is red-green colorblind. Lots of people can’t read this –
and even if they could, it makes your eyes hurt.
Powerpoint basics:2. Color : Powerpoint basics:2. Color Other color combinations can be equally bad:
Powerpoint basics:2. Color : Powerpoint basics:2. Color View your slides in grayscale to ensure that there is adequate color contrast in each slide.
Powerpoint basics:3. Layout : Powerpoint basics:3. Layout Keep the layout and style as consistent as possible
Every slide should have a heading.
Sentences are preferred if it’s possible
to make a statement.
Powerpoint basics:3. Layout : Powerpoint basics:3. Layout Limit text blocks to no more than two lines each.
Powerpoint basics:3. Layout : Powerpoint basics:3. Layout The reason for limiting text blocks to two lines is that when the text block goes on and on forever, people in the audience are going to have to make a huge effort to read the text, which will preclude them from paying attention to what you are saying. Every time you lose their focus, your presentation suffers!
Powerpoint basics:3. Layout : Powerpoint basics:3. Layout Lists should contain no more than 3 items:
• Item 1
• Item 2
• Item 3
Powerpoint basics:3. Layout : Powerpoint basics:3. Layout It is often effective to “unveil” your list one by one: Point 1 Point 2 Point 3 You can do this using the “Slide show” - “animations” -”custom” - option
Powerpoint basics:3. Layout : Powerpoint basics:3. Layout Avoid sublists!
• Item 1
Item 1a
Item 1b
Item 1c
• Item 2
- Item 2a
- Item 2b
• Item 3
Powerpoint basics:3. Layout : Powerpoint basics:3. Layout Be generous with empty space.
Powerpoint basics:3. Layout : Powerpoint basics:3. Layout If you try to cram too much into a slide, and place things too close to the sides, they can get cut off if you’re using a poor projector. In any case, the slide looks all cluttered and junky.
Powerpoint basics:4. Style : Powerpoint basics:4. Style Try your best to include a
simple image on every slide.
Powerpoint basics:4. Style : Powerpoint basics:4. Style Limit the number of items on each slide.
Each slide should make just one or two points!
Powerpoint basics:4. Style : Powerpoint basics:4. Style Arrrgh!
Powerpoint basics:4. Style : Powerpoint basics:4. Style Don’t try to show too many slides.
Often, less is more.
It’s very easy to use Powerpoint really badly : It’s very easy to use Powerpoint really badly
Slide 33 : Emk1 knockdown inhibits lumen formation in MDCK cells:
RT-PCR: EMK1 is effectively knocked down in MDCK cells 24 hours after transfection with P-SUPER (control) or P-SUPER-siEMK1 plasmid; knockdown confirmed on the right with antibodies to EMK1.
Collagen overlay assay: cells cultured 24 h on collagen I before being overlaid with additional collagen on the apical surface, analyzed 24 h later. Note the lack of lumen in EMK1-KO cultures.
Ca switch: control or EMK1-KO cells were plated in low Ca medium 24 h upon transfection with pSUPER or pSUPER-KO. After 12 h, cultures were switched to normal medium for 24 h. Transmission EM of cells sectioned perpendicular to the substratum shows lack of microvilli in EMK1-KO cells.
It takes some work and forethoughtto use Powerpoint well : It takes some work and forethoughtto use Powerpoint well
It takes some work and forethoughtto use Powerpoint well : It takes some work and forethoughtto use Powerpoint well Let’s break down the previous slide into its minimum essential components
EMK1 / Par1 can be knocked down inMDCK (kidney) cells using siRNA methods : RT-PCR Western MDCK (kidney)cells EMK1 / Par1 can be knocked down inMDCK (kidney) cells using siRNA methods
EMK1 / Par1 can be knocked down inMDCK (kidney) cells using siRNA methods : RT-PCR Western MDCK cells EMK1 / Par1 can be knocked down inMDCK (kidney) cells using siRNA methods
MDCK cells form a lumenfollowing a change in extracellular [Ca++ ] : MDCK cells form a lumenfollowing a change in extracellular [Ca++ ] gp135 b-catenin ZO-1 Side view of lumen MDCK cells Surface view from lumen
MDCK cells form a lumenfollowing a change in extracellular [Ca++ ] : MDCK cells form a lumenfollowing a change in extracellular [Ca++ ] gp135 b-catenin ZO-1 Surface view from lumen Side view of lumen MDCK cells
Lumen formation is blockedin EMK1 knockdown cells : gp135 Lumen formation is blockedin EMK1 knockdown cells b-catenin ZO-1 MDCK cells EMK1 knockdown
EMK1 knockdown cells also fail to form microvilli : EMK1 knockdown cells also fail to form microvilli MDCK cells EMK1 knockdown
EMK1 knockdown cells also fail to form microvilli : EMK1 knockdown cells also fail to form microvilli MDCK cells EMK1 knockdown
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad Start with the biggest questions and get progressively more specific
A powerful tool in a talk is a “home slide” : A powerful tool in a talk is a “home slide” Design and introduce a “home slide” that you’ll come back to at each major transition in your talk.
A powerful tool in a talk is a “home slide” : A powerful tool in a talk is a “home slide” Now we’ll build an introduction and a home slide that puts the previous data into context.
Our bodies are full of tubes : Our bodies are full of tubes
Our bodies are full of tubes : Our bodies are full of tubes digestive enzymes Intestine:
How do cells become polarized and form a lumen? : How do cells become polarized and form a lumen? digestive enzymes Intestine:
MDCK cells are a model system for a polarized cell type (from the kidney) : MDCK cells are a model system for a polarized cell type (from the kidney)
MDCK cells are highly polarized : MDCK cells are highly polarized
MDCK cells are highly polarized : MDCK cells are highly polarized apical proteins
MDCK cells are highly polarized : MDCK cells are highly polarized apical proteins centrosome
MDCK cells are highly polarized : MDCK cells are highly polarized apical proteins centrosome tight junctions
MDCK cells are highly polarized : MDCK cells are highly polarized apical proteins microtubules centrosome tight junctions
MDCK cells are highly polarized : MDCK cells are highly polarized apical proteins microtubules tight junctions extracellular matrix centrosome
MDCK cells lose their polarity in low [Ca++] : MDCK cells lose their polarity in low [Ca++] low [Ca++]
MDCK cells regain their polarityin normal [Ca++] and reform a lumen : MDCK cells regain their polarityin normal [Ca++] and reform a lumen normal [Ca++]
MDCK cells regain their polarityin normal [Ca++] and reform a lumen : MDCK cells regain their polarityin normal [Ca++] and reform a lumen normal [Ca++] time
Questions addressed today: : Questions addressed today:
Questions addressed today: : Questions addressed today: • What molecular mechanisms
regulate cell polarization?
Questions addressed today: : Questions addressed today: • What molecular mechanisms
regulate cell polarization?
• What molecular mechanisms
regulate lumen formation?
Questions addressed today: : Questions addressed today: • What molecular mechanisms
regulate cell polarization?
• What molecular mechanisms
regulate lumen formation?
• How do different tissues form
different types of tubes?
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad The middle is the meat of the talk…
…but talks are delivered to audienceswith limited attention spans : …but talks are delivered to audienceswith limited attention spans Audience attention curve
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad The middle is also the time at which the audience tends to zone out
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad After going into depth, come back to your home slide to make transitions
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad Nontechnical General
technical Specialist After going into depth, come back to your home slide to make transitions
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad Nontechnical General
technical Specialist Let’s review “episode 1” (which we’ve already designed) and add a home slide
Questions addressed today: : Questions addressed today: • What molecular mechanisms
regulate cell polarization?
• What molecular mechanisms
regulate lumen formation?
• How do different tissues form
different types of tubes?
EMK1 (also known as Par1) is a serine-threonine kinase that is essential for cell polarity : EMK1 (also known as Par1) is a serine-threonine kinase that is essential for cell polarity EMK1 localizes to tight junctions
EMK1 / Par1 can be knocked down inMDCK (kidney) cells using siRNA methods : RT-PCR Western MDCK cells EMK1 / Par1 can be knocked down inMDCK (kidney) cells using siRNA methods
Lumen formation is blockedin EMK1 knockdown cells : gp135 Lumen formation is blockedin EMK1 knockdown cells b-catenin ZO-1 MDCK cells EMK1 knockdown
EMK1 knockdown cells also fail to form microvilli : EMK1 knockdown cells also fail to form microvilli MDCK cells EMK1 knockdown
EMK1 is required for cell polarization : EMK1 is required for cell polarization Normal MDCK cells: low [Ca++] normal [Ca++]
EMK1 is required for cell polarization : EMK1 is required for cell polarization EMK1 knockdown cells: low [Ca++] normal [Ca++]
Use your home slide repeatedly to build a theme over time and enable the audience to catch up : Use your home slide repeatedly to build a theme over time and enable the audience to catch up home slide Nontechnical General
technical Specialist
Over the course of the talk, you can progressively build a fairly complex model : Over the course of the talk, you can progressively build a fairly complex model final home slide Nontechnical General
technical Specialist
EMK1 regulates microtubules andcell polarity in two steps : EMK1 regulates microtubules andcell polarity in two steps
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad Focus now on conclusions
Audience attention increases as you signal the end of the talk – so avoid false endings! : Audience attention increases as you signal the end of the talk – so avoid false endings! Audience attention curve
The structure of a good talk: start broad, get specific, and end broad : The structure of a good talk: start broad, get specific, and end broad End with the most specific conclusions then build back out to the “big picture”
EMK1 regulates microtubules andcell polarity in two steps : EMK1 regulates microtubules andcell polarity in two steps
EMK1 can regulate the type of lumenformed by epithelial cells : EMK1 can regulate the type of lumenformed by epithelial cells digestive enzymes bile Intestine: Liver:
This enables the body to make many different types of tubes in different organs : This enables the body to make many different types of tubes in different organs digestive enzymes bile Intestine: Liver:
Organizing a great talk : Organizing a great talk • Be smart about Powerpoint
Organizing a great talk : Organizing a great talk • Be smart about Powerpoint
• Your introduction should
start broad then get specific
Organizing a great talk : Organizing a great talk • Be smart about Powerpoint
• Your introduction should
start broad then get specific
• Think of your talk as
consisting of episodes
Organizing a great talk : Organizing a great talk • Be smart about Powerpoint
• Your introduction should
start broad then get specific
• Think of your talk as
consisting of episodes
• Use a home slide to make
transitions effectively
Organizing a great talk : Organizing a great talk • Be smart about Powerpoint
• Your introduction should
start broad then get specific
• Think of your talk as
consisting of episodes
• Use a home slide to make
transitions effectively
• Your conclusion should start
specific but end broadly
There is more to giving a good talk than showing good slides : There is more to giving a good talk than showing good slides Do face the audience and make eye contact Do be enthusiastic and vary the tone of your voice, Don’t pace up and down but also don’t stand rigid!Don’t wave your pointer all over the slide Don’t take lots of drinks- it is distracting and unprofessional
There is more to giving a good talk than showing good slides : There is more to giving a good talk than showing good slides Do practice beforehand, preferably using a video camera and timerDo ask your friends (and family) for feedbackDon’t use too many gimmicks
Here are some of the things many listenerswant from a talk: : Here are some of the things many listenerswant from a talk:
Slide 95 : A great resource is
The Craft of Scientific Presentations
by Michael Alley