Video guide- Brands in social media

Brands in Social Media - Flash Panel Interview PepsiCoEvents March 24, 2010 — Zadi Diaz talks to Dennis Crowley, co-founder of Foursquare, (foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things. We aim to build things to not only help you keep up with the places your friends go, but that encourage you to discover new places and challenge you to explore your neighborhood in new ways.) Chris Barger, Director of Social Media for GM, and Bonin Bough, Global Social Media Director for PepsiCo after their flash panel. ZD: You guys are kind of, like the hot talk here. What are you doing in order to integrate brands with your users? Tick the words that you hear Dennis: Facebook Experiment Different brands Leave nuggets – (something that a person has said or written that is very true or very wise.) Various cities users uncover people check in check out tips restaurants what to order, what to drink pasta nuggets of history trivia interesting interested ZD: Talk to us about the transition that’s happened within GM, within the last couple of years? Chris: The silver lining in the cloud is ______________________________________________________________________________ All these platforms are starting to explode and _______________________________________________________________________________________________________________________________________________________