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Slide 2 : A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett Advertising Presented by:
Ashutosh Mishra
Slide 3 : Let’s talk some History…
Slide 4 : US Advertising Industry & it’s history In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts.
In the 18th. century, many American colonists enjoyed imported British consumer products such as porcelain, furniture, and musical instruments, but also worried about dependence on imported manufactured goods.
Advertisements in colonial America were most frequently announcements of goods on hand, but even in this early period, persuasive appeals accompanied dry descriptions.
Benjamin Franklin’s Pennsylvania Gazette reached out to readers with new devices like headlines, illustrations, and advertising placed next to editorial material.
Slide 5 : Eighteenth- and nineteenth-century advertisements were not only for consumer goods.
Slide 6 : Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.
-Microsoft Inc. In the United States alone about 6,000 advertising agencies help create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the Internet, and outdoor signs. Advertising is so commonplace in the United States that an average person may encounter from 500 to 1,000 advertisements in a single day, according to some estimates.
Slide 7 : Consumer + Advertising + Products Mall TV
Slide 8 : A Glimpse of Advertising
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Slide 10 : Best of the best
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Slide 18 : Canadian code of Advertising
Slide 19 : Creative aspect of Advertising
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Slide 22 : Extent
Slide 23 : World Advertising Research Center
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Slide 29 : Future
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Slide 31 : Advertising Message Perception Understanding Persuasion Retention Awareness
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Slide 34 : Canada London, UK
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Slide 37 : Thank you