eBay as hobby surf shop or sale and a second income C15

Go AU Increase your salesKey Themes Benefits of “Go Aussie” • Common Misconception • Top Reasons to List on eBay.com.au • Other Advantages Getting Started 1 Gaining more sales 23 •Case Study •Pricing – Knowing AU Fees •How to open an AU eBay store •Setting buyer expectation • Leverage local search terms and hot categories • Getting visibility from Best Match 1.0 • Showcase your products on Big DealCommon Misconception about AU Site 1. Your listing on US or UK site will gain equal visibility on AU site automatically 2. Listing fees on AU is high 3. “International search visibility” listing upgrade provide exposure for my listings on all sites which include AU Not True Not True Not TrueTop reasons for listing on AU site 1. AUD has been strengthening against Southeast Asia currency (+30% past 1 Yr) • AU products can fetch higher price points than listings on US 2. Lower Fees Structure (Eg. Insertion Fees for Store BIN Listings*, Free Gallery for Store BIN Listings*) 3. Geographically AU is closer to SEA than US and UK (End-to-End transaction tends to be quicker and happier) 4. Listing in AU can potentially add 20% to your business (See Actual Case Study Example Later) * Note: Store BIN Listing enjoy the same level of visibility in the search result as auctionTop reasons for listing on AU site 1. AUD has been strengthening against Southeast Asia Currency (+30% past 1 Yr) 1. AU products can fetch higher price points than listings on US 2. Lower Fees Structure (Eg. Insertion Fees for Store BIN Listings*, Free Gallery for Store BIN Listings*) 3. Geographically AU is closer to SEA than US and UK (End-to-End transaction tends to be quicker and happier) 4. Listing in AU can potentially add 20% to your business (See Actual Case Study Example Later) * Note: Store BIN Listing enjoy the same level of visibility in the search result as auction1 AU dollar sales can convert to more local SEA currency +30% past 365 days across Southeast Asia Countries Malaysia Thailand SingaporeEnjoy Higher Turnover Clothing Category: Boardshorts Jewelry Category: 9K Ring Monthly Successful Listing US : 998 UK : 204 AU : 1955 Monthly Successful Listing US : 1059 UK : 487 AU : 2011Enjoy Higher Selling Price in AU Watch Category: Billabong Watch Average Selling Price US : $13 UK : $14 AU : $65 Watch Category: Seiko Diver Average Selling Price US : $28 CA : $40 AU : $66Other major advantages… • eBay.com.au is based on simpler Best Match 1.0 rules -BM 1.0: Recent Sales -BM 2.0: Impression/Sales • No eTRS – so if you are not one, you are not disadvantaged • No minimum seller standard of 1,2,2,2% on low DSR rate to sell on eBay.com.auGetting StartedCase Study -Seller ID: **er***g*al Milestones – How he did it? • 2006: Created the first eBay ID for jewelry business on eBay.com • 2007: Created more IDs and experiment listing on eBay.com.au with their existing products sold in US and UK • 2008: Research and added new range of “AU-friendly” products on eBay.com.au • 2009: Open US, UK and AU based eBay store by using different eBay ids to qualified for the different low fees structures on each siteCase Study -Seller ID: **er***g*al # of eBay IDs 1 4 6 6 AU represent: 20% of 2009 business 200% of 2006 US and UK businessGetting Started • Open New Store (1 eBay ID can open 1 store only) Single ID Seller: Create New ID and open new AU store Multiple IDs Seller: Close Non-AU store and open new AU store • Creating duplicate listings on AU through TL • Inventory Management Carefully manage items you have on hand vs. listings on 2 sites • Can use Same PayPal Account for the new ID • AU is still on BM 1.0 Getting Started – Pricing Knowing AU Insertion Fees Use Anchor Store if > 2000 monthly listing Buy Auction Format It Now (BIN) Format Auction Gallery Cost AUD0.59 BIN Gallery is FREE!!!How to open AU based Store Requirement • Have an eBay seller's account with your credit card placed on file • Be registered with eBay for at least 14 days • Have a feedback score of at least 5Getting Started -Caution on closing your store SEA Store Closure No Impact NA Ended for all sites Other EU Store Closure No Impact NA Ended for all sites AU Store Closure No Impact NA Ended for all sites DE Store Closure No Impact NA Ended for all sites UK Store Closure No Impact NA Ended for all sites US Store Closure* No Impact Ended No Impact Existing Fixed Price Existing Store Inventory Format Existing Impact AuctionGetting Started -Setting Buyer Expectation Listing Description and Communication • Sufficient Shipping Time for Potential Delay • Accurate AU Shipping Cost – Avoid using existing blanket international shipping cost for AU • Customer Support Coverage at AU Time (7:15am -3:15pm)Gaining more salesUsing the local buyer search term Sweater $25K 989 US Keyword Jumper $207K 7833 AU Keyword Successful Listing on eBay.com.au Monthly Sales on eBay.com.au KeywordLeverage Hot Category on eBay.com.au Alternatively sellers can visit: http://pulse.ebay.com.au/Data from TerapeakReminder: How Current BM 1.0 Works • Key Take Away: 1. Fixed Price: Relist ended listing to retain recent sales history 2. Auction: A sure way of gaining visibility when listing ending soon Auctions Fixed Price Sorted by Time Ending Soon Sorted by Time Ending Soon Sorted by Recent Sales Sorted by Recent Sales Mixed by % of weight Mixed by % of weight Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Search Results PageGetting More Sales -Showcase your products on Big deal Hub http://http:/d/deeaalsls.e.ebbaayy.c.coomm.a.auu//23 ONSITE SUPPORT on eBay.com.au DAILY EMAILS to BIG Deal subscribers • 40,000 eBay members currently subscribe to the daily BIG emails which draw in the current offers. BUYER EMAILS • We’ll feature links to the new hub on the fortnightly buyer emails, which go out to over 2 million eBay members ONLINE MEDIA • $50K Online Media campaign for launch using 3 dynamic placements of the TOP EBAY DEALS section SOCIAL MEDIA How will the Big deal hub be supported? iPhone 3G 16GB $XXX BUY IT NOW From: Store Name TELL A FRIEND 8 Burner BBQ $XXXX BUY IT NOW From: Store Name TELL A FRIEND 50% OFF 50% OFF 50% OFF Birkenstock Thongs $64.00 BUY IT NOW From: Store Name TELL A FRIENDHow to show case your product on the BIG Deal hub QUALIFYING AS A SELLER To qualify as a seller featured on the BIG Deal or eBay Sales, you must be a Store owner with a Detailed Seller Rating (DSR) score of 4.7 or more for the last 30 days. ITEMS FOR SUBMISSION MUST BE: • New • Fixed price (ie Buy It Now listings) • Free postage and shipped within 2 days • A discount of at least 20% (the the BIG Deals of the day) • Multiple quantities (at least 50 units for prices under $200) • Quality photos -without store branding or watermark. • A Return Policy clearly stated • No spam in the titles or descriptions please OK, I’VE GOT ALL THAT, WHAT NOW? Email the submission form attached to Martin Willing mwilling@ebay.com and be sure to copy in your Account Manager if you have one. Product Requirement How to Submit Seller Requirement