Virtual SuperCoach : Your Business Plan Virtual SuperCoach
Your Savings Goal : Your Savings Goal How long will it take for you to earn that dream car of yours?
Impact Project : Impact Project Project Name: What will you do? What is your goal? By When? How is it unique or different? What is the impact you hope to have (measurable)?
The Business World : Business planning is considered an oxymoron to the free flowing business style of the entrepreneur risk takers
90% of business fail within the first 2 years
Planning is a must! The Business World
The Pieces : The Pieces Executive Summary
Product and Services
The Market
The Marketing Strategies
The Competition
Operations
The Management Team
Personnel
Financial Data
Supporting Documentation
Tips for Writing : Tips for Writing Can have two plans
Focus your plan
Be realistic
Use layman’s term
Provide facts
Nothing is set in stone
The Executive Summary : The Executive Summary A persuasive synopsis to:
Entice the reader
Take your plan seriously
Hook them in Should include:
Business description
Company objectives
Product/service offerings
The Market
Customers
Competitive advantage
Key management team members
Financials and funding requirements
Products and Services : Products and Services If new market, why is there a need?
Any patents, copyrights?
Disclose barriers?
What makes your idea unique?
The Market : The Market “…if there is no need or desire for your product or service, there won’t be any customers. If a business has no customers, there is no business.” 1. Existing cliental
2. Perspective market Your goal in the market- how many customers?
The Marketing Strategy : The Marketing Strategy How to reach your customer? TV
Radio
Print
Web/social media
Direct mail
Public relations
One-on-one sale Distribute your products or service? Mail order
Personally
Hire employees
Distributors
The Competition : The Competition ‘Keep your friends close and your enemies closer’ Your enemies are your competition- know them
What can you learn from them?
The good and the bad
Next Session : Next Session Think about you competition. Do some research in the market. Who will you be competing against? What can you learn for them? What will make you stand out?
Wrap Up : Contact
jopenshaw@superfutures.org Wrap Up