Alumni and AIESEC : Alumni and AIESEC Some thoughts
Alumni engagement : Alumni engagement Generating Revenue for AIESEC? This presentation guides you through some exercises that will enable you to decide how to focus on alumni engagement, and how. It does not, however, give you anything to copy/paste! You will have to work on the details with your alumni and partners and use your creativity.
Think about benefits for AIESEC and alumni : Think about benefits for AIESEC and alumni Exercise 1
Consider this: : Consider this: From alumni perspective:
Why would you want to be engaged with AIESEC?
What do you want to gain from your involvement?
What kind of activities would most appeal to you? From AIESEC perspective:
Why is it important for AIESEC to engage alumni?
Where/in which activities can AIESEC engage alumni?
What is the end goal of involving alumni? Did you ask your alumni these questions?!? Listen to your customer. Contribution to organizational growth...
Consider the nature of the alumni network : Consider the nature of the alumni network Exercise 2 Segmentation of the alumni network
Who are our alumni? : Who are our alumni? Generations
Entrepreneurs or employed professionals
Emotionally attached or looking for benefits
Currently up-to-date with AIESEC or totally out of touch Consider a segmentation by different categories. Some examples are: Can you think of additional benefits now for each of the categories?
Why could organizations be interested in different alumni segments, and for what? : Why could organizations be interested in different alumni segments, and for what? Exercise 3 Check external reality
Why would an organization want access to your alumni? : Why would an organization want access to your alumni? Product marketing?
Talent search?
B2B services? Which goes with which alumni segment?
Let’s consolidate a bit : Let’s consolidate a bit
Alumni engagement : Alumni engagement Alumni can get contribute to AIESEC’s organizational growth by:
Giving their time (training, advising, mentoring, connecting AIESECers to their professional network) Making cash donations (specific initiatives, continuous expenses like salaries) Giving in-kind support (like office space, discounts on conference sites, etc)
Alumni engagement : Alumni engagement Alumni do this for different reasons. They are happy to tell you what these reasons are, so ask!
BUT: make sure you ask alumni from the different segments you identified! SOME: want to simply help
SOME: want to connect
SOME: want to give back
SOME: ...
Alumni engagement : Alumni engagement And if you would like other organizations to sponsor your alumni network, you need to have a reasonably well-connected group of people.
This you can achieve through many little things that are easy to implement, but require capacity to execute. Like regular newsletters, meetings, phone calls etc.
Learn about other important things in alumni relations : Learn about other important things in alumni relations Exercise 4 Knowing more about what is happening on global level will give you lots and lots of ideas
Let’s start with the alumni principles : Let’s start with the alumni principles
They are the expression of how AIESEC wants to work with alumni, and what our approach is They are the basis of all work we do, especially with alumni associations They were included as an appendix to the global compendium at IPM 2008
Alumni principles : Alumni principles Strengthening the AIESEC Way Strengthening the AIESEC brand Recognition and implementation of the AIESEC Code of Ethics Mutual representation in boards Read about what they mean on the Alumni Principles wiki on MyAIESEC.net
... And continue with MyAIESEC.net : Download the full guide from MyAIESEC.net - just search for files with keywords MyAIESEC.net, alumni, training ... And continue with MyAIESEC.net Our organizational needs that can be served by MyAIESEC.net
Communicate with alumni
Track alumni
Give alumni the chance to connect to each other
Support members to become alumni
Administrative access
MC or LC EB - even if the person is not formally part of the EB or MC!
It is YOUR responsibility to tell alumni about the system!!
It is YOUR responsibility to approve your members after H4TF to become alumni
It is YOUR responsibility to approve alumni who are applying from outside of the system
More Questions? : More Questions? Go to the Alumni Relations Wiki on MyAIESEC.net!!