MANAGEMENT IN MEDICINE SERIES : MANAGEMENT IN MEDICINE SERIES MR V RAJARATNAM
MBBS, FRCS, DIP HAND SURGERY, MBA ,PG CertMedEd
CONSULTANT HAND SURGEON
NATIONAL HEALTH SERVICE
UNITED KINGDOM BASICS OF MANAGEMENT
Defining : Defining .THE ORGANIZATIONAL PROCESS THAT INCLUDES MANAGING
RESOURCES, INCLUSIVE OF HUMAN AND FINANCIAL ASSETS
NEEDED TO ACHIEVE OBJECTIVES OF THE ORGANISATION, AND
MEASURING RESULTS.
.MANAGEMENT ALSO INCLUDES RECORDING AND STORING
FACTS AND INFORMATION FOR STRATEGIC USE
.MANAGEMENT FUNCTIONS ARE NOT LIMITED TO MANAGERS
AND SUPERVISORS. EVERY MEMBER OF THE ORGANIZATION HAS
SOME MANAGEMENT FUNCTIONS AS PART OF THEIR JOB.
For doctors : For doctors ABOUT EFFECTIVE UTILISATION OF TIME AND EFFORT IN ACHIEVING COLLECTIVE GOALS
.TEAM APPROACH
.DEVELOPING GOALS
.EXECUTING PROCESSES TO ACHIEVE GOALS AND
.MONITORING AND RE PLANNING
Anatomy : Anatomy STRATEGY
.MARKETING
.OPERATIONS
.FINANCE
.IT
.HUMAN RESOURCE
Strategy : Strategy .WHERE ARE WE
.WHERE DO WE WANT TO GO
.HOW DO WE GET THERE
.WHEN DO WE GET THERE
.WHY DO WE WANT TO GO THERE
.WHO ARE INVOLVED
.WHICH ROUTE ARE WE TAKING
Operations - anatomy : Operations - anatomy MANAGING THE PROCESSES TO PRODUCE AND
DISTRIBUTE YOUR SERVICES.
.INCLUDES SUBSTANTIAL MEASUREMENT AND ANALYSIS
OF INTERNAL PROCESSES
.EMBRACES ALL THE ACTIVITIES REQUIRED TO CREATE
AND DELIVER YOUR SERVICE
.MAJORITY OF NHS FINANCIAL AND HUMAN RESOURCES
ARE INVESTED IN THESE ACTIVITIES
Operations - physiology : Operations - physiology .CONTROL BY CREATING AND MAINTAINING A POSITIVE FLOW OF WORK BY
UTILIZING WHAT RESOURCES AND FACILITIES ARE AVAILABLE
.LEAD BY DEVELOPING AND COMMUNICATING THE ORGANIZATION’S
STRATEGY/MISSION STATEMENT TO ALL STAFF
.ORGANISE RESOURCES SUCH AS FACILITIES AND EMPLOYEES SO AS TO
ENSURE EFFECTIVE DELIVERY OF SERVICES
.PLAN BY PRIORITIZING PATIENT, STAFF AND ORGANIZATIONAL
REQUIREMENTS
.MAINTAINING AND MONITORING STAFFING LEVELS, KNOWLEDGE-SKILL-
ATTITUDE (KSA), EXPECTATIONS AND MOTIVATION OF STAFF
.PERFORMANCE MEASURES - CONSIDERATION OF EFFICIENCY VERSUS
EFFECTIVENESS
Marketing : Marketing .THE PROCESS OF PLANNING AND EXECUTING THE
CONCEPTION, PRICING, PROMOTION, AND DISTRIBUTION OF
IDEAS, GOODS, AND SERVICES TO CREATE EXCHANGES THAT
SATISFY INDIVIDUAL AND ORGANIZATIONAL GOALS." THE
PROCESS OF PLANNING AND EXECUTING THE CONCEPTION,
PRICING, PROMOTION, AND DISTRIBUTION OF IDEAS, GOODS,
AND SERVICES TO CREATE EXCHANGES THAT SATISFY
INDIVIDUAL AND ORGANIZATIONAL GOALS."
Anatomy of marketing : Anatomy of marketing 4 P – product, price, promotion, place
3 P – people, process, physical evidence
For doctors – clinical skills, teaching, research, politics, private practice, altruistic ambitions
Physiology of Marketing : Physiology of Marketing .WHAT SERVICES ARE WE PROVIDING
.WHAT IS THE COST
.HOW ARE WE DELIVERING THEM
.HOW WILL PATIENTS ACCESS THEM
.WHO ARE THE PEOPLE INVOLVED
.IS THE FLOW CONDUCIVE TO PATIENTS
.IS THE ENVIRONMENT CONDUCIVE
Finance : Finance .EFFICIENT USE OF ECONOMIC RESOURCES NAMELY PUBLIC FUNDS IN THE DELIVERY OF HEALTH CARE
.MANAGEMENT ACCOUNTING IS ABOUT ACCOUNTING INFORMATION USED BY MANAGERS IN ACHIEVING GOALS AND MANAGING RISK
Management accounting : Management accounting .STRATEGIC MANAGEMENT
.PERFORMANCE MANAGEMENT
.RISK MANAGEMENT
.INCLUDES BUDGETS, P & L, BALANCE SHEETS, KPI , ROI, COST BENEFIT ANALYSIS, PRICE MODELING, VARIANCE ANALYSIS, COST ALLOCATION,RESOURCE ALLOCATION AND UTILIZATION
IT : IT .IT IS THE GLUE THAT BINDS ALL THE ELEMENTS OF
MANAGEMENT
.ITS AN ENABLER OF THE WHOLE MANAGEMENT PROCESS
.SOFTWARE SUITES THAT MEET THESE NEEDS – OFFICE 2007
ENTERPRISE, SAP ETC
.NETWORKS AND NETWORKING
.INTERNET AND INTRANET
HR managing people : HR managing people .RECRUITMENT
.SELECTION
.MOTIVATION AND REWARDS
.TRAINING AND DEVELOPMENT
.LEADERSHIP
.DISCIPLINE AND CONTROL
.LEGISLATION
WIIFM : WIIFM .UNDERSTAND HOW MANAGERS AND GOVERNMENT WORK
.APPLY THE KNOWLEDGE FOR YOUR LIFE STYLE AND CAREER
.DEVELOP YOUR CAREER BASED ON THIS UNDERSTANDING
.EXPAND, INNOVATE AND DEVELOP MORE SKILLS
More….. : More….. .DEVELOPING A BUSINESS PLAN FOR A NEW CLINICAL SERVICE
.IMPROVING YOUR OPERATING TIME THROUGH SURGICAL
PROCESS REENGINEERING
.MEASURING QUALITY ON YOUR CLINICAL CARE USING
SERVQUAL
.SIX SIGMA IN SURGERY – QUALITY GONE MAD
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