Basics of Management

MANAGEMENT IN MEDICINE SERIES BASICS OF MANAGEMENT MR V RAJARATNAM MBBS, FRCS, DIP HAND SURGERY, MBA CONSULTANT HAND SURGEON NATIONAL HEALTH SERVICE UNITED KINGDOM The Birmingham Hand Centre Royal Orthopaedic Hospital Foundation Trust, Birmingham B31 2AP United Kingdom Tel: +44216854000 ext 55399 Fax: +448704325585 Web: www.handsurgerymanual.com , www.thepdassociates.co.uk Email: vraj@rcsed.ac.uk DEFINING THE ORGANIZATIONAL PROCESS THAT INCLUDES MANAGING RESOURCES, INCLUSIVE OF HUMAN AND FINANCIAL ASSETS NEEDED TO ACHIEVE OBJECTIVES OF THE ORGANISATION, AND MEASURING RESULTS. MANAGEMENT ALSO INCLUDES RECORDING AND STORING FACTS AND INFORMATION FOR STRATEGIC USE MANAGEMENT FUNCTIONS ARE NOT LIMITED TO MANAGERS AND SUPERVISORS. EVERY MEMBER OF THE ORGANIZATION HAS SOME MANAGEMENT FUNCTIONS AS PART OF THEIR JOB. FOR DOCTORS… ABOUT EFFECTIVE UTILISATION OF TIME AND EFFORT IN ACHIEVING COLLECTIVE GOALS TEAM APPROACH DEVELOPING GOALS EXECUTING PROCESSES TO ACHIEVE GOALS AND MONITORING AND RE PLANNING ANATOMY OF MANAGEMENT STRATEGY MARKETING OPERATIONS FINANCE IT HUMAN RESOURCE STRATEGY WHERE ARE WE WHERE DO WE WANT TO GO HOW DO WE GET THERE WHEN DO WE GET THERE WHY DO WE WANT TO GO THERE WHO ARE INVOLVED WHICH ROUTE ARE WE TAKING OPERATIONS – ANATOMY MANAGING THE PROCESSES TO PRODUCE AND DISTRIBUTE YOUR SERVICES. INCLUDES SUBSTANTIAL MEASUREMENT AND ANALYSIS OF INTERNAL PROCESSES EMBRACES ALL THE ACTIVITIES REQUIRED TO CREATE AND DELIVER YOUR SERVICE MAJORITY OF NHS FINANCIAL AND HUMAN RESOURCES ARE INVESTED IN THESE ACTIVITIES OPERATIONS -PHYSIOLOGY CONTROL BY CREATING AND MAINTAINING A POSITIVE FLOW OF WORK BY UTILIZING WHAT RESOURCES AND FACILITIES ARE AVAILABLE LEAD BY DEVELOPING AND COMMUNICATING THE ORGANIZATION’S STRATEGY/MISSION STATEMENT TO ALL STAFF ORGANISE RESOURCES SUCH AS FACILITIES AND EMPLOYEES SO AS TO ENSURE EFFECTIVE DELIVERY OF SERVICES PLAN BY PRIORITIZING PATIENT, STAFF AND ORGANIZATIONAL REQUIREMENTS MAINTAINING AND MONITORING STAFFING LEVELS, KNOWLEDGE-SKILL-ATTITUDE (KSA), EXPECTATIONS AND MOTIVATION OF STAFF PERFORMANCE MEASURES -CONSIDERATION OF EFFICIENCY VERSUS EFFECTIVENESS MARKETING THE PROCESS OF PLANNING AND EXECUTING THE CONCEPTION, PRICING, PROMOTION, AND DISTRIBUTION OF IDEAS, GOODS, AND SERVICES TO CREATE EXCHANGES THAT SATISFY INDIVIDUAL AND ORGANIZATIONAL GOALS." THE PROCESS OF PLANNING AND EXECUTING THE CONCEPTION, PRICING, PROMOTION, AND DISTRIBUTION OF IDEAS, GOODS, AND SERVICES TO CREATE EXCHANGES THAT SATISFY INDIVIDUAL AND ORGANIZATIONAL GOALS." MARKETING -ANATOMY 4 P – product, price, promotion, place 3 P – people, process, physical evidence For doctors – clinical skills, teaching, research, politics, private practice, altruistic ambitions MARKETING -PHYSIOLOGY WHAT SERVICES ARE WE PROVIDING WHAT IS THE COST HOW ARE WE DELIVERING THEM HOW WILL PATIENTS ACCESS THEM WHO ARE THE PEOPLE INVOLVED IS THE FLOW CONDUCIVE TO PATIENTS IS THE ENVIRONMENT CONDUCIVE FINANCE EFFICIENT USE OF ECONOMIC RESOURCES NAMELY PUBLIC FUNDS IN THE DELIVERY OF HEALTH CARE MANAGEMENT ACCOUNTING IS ABOUT ACCOUNTING INFORMATION USED BY MANAGERS IN ACHIEVING GOALS AND MANAGING RISK MANAGEMENT ACCOUNTING STRATEGIC MANAGEMENT PERFORMANCE MANAGEMENT RISK MANAGEMENT INCLUDES BUDGETS, P & L, BALANCE SHEETS, KPI , ROI, COST BENEFIT ANALYSIS, PRICE MODELING, VARIANCE ANALYSIS, COST ALLOCATION,RESOURCE ALLOCATION AND UTILIZATION IT IT IS THE GLUE THAT BINDS ALL THE ELEMENTS OF MANAGEMENT ITS AN ENABLER OF THE WHOLE MANAGEMENT PROCESS SOFTWARE SUITES THAT MEET THESE NEEDS – OFFICE 2007 ENTERPRISE, SAP ETC NETWORKS AND NETWORKING INTERNET AND INTRANET HUMAN RESOURCE MANAGING PEOPLE RECRUITMENT SELECTION MOTIVATION AND REWARDS TRAINING AND DEVELOPMENT LEADERSHIP DISCIPLINE AND CONTROL LEGISLATION W.I.I.F.M What is in it for me UNDERSTAND HOW MANAGERS AND GOVERNMENT WORK APPLY THE KNOWLEDGE FOR YOUR LIFE STYLE AND CAREER DEVELOP YOUR CAREER BASED ON THIS UNDERSTANDING EXPAND, INNOVATE AND DEVELOP MORE SKILLS MORE TO COME DEVELOPING A BUSINESS PLAN FOR A NEW CLINICAL SERVICE IMPROVING YOUR OPERATING TIME THROUGH SURGICAL PROCESS REENGINEERING MEASURING QUALITY ON YOUR CLINICAL CARE USING SERVQUAL SIX SIGMA IN SURGERY – QUALITY GONE MAD