Practical introduction to Balanced ScorecardPart 5. Addressing “Find sales partner” business goal : Practical introduction to Balanced ScorecardPart 5. Addressing “Find sales partner” business goal How to develop good indicators
Thinking about “Find sales partner” problem : Thinking about “Find sales partner” problem
Critique of indicators : Critique of indicators Not clear how to measure it Good if you work in B2B, but not with end-customers It works but too slow, of course if you are not MLM business Sounds good, but need to consider it more seriously
Improve presence in industry events, participate in exhibitions : Improve presence in industry events, participate in exhibitions
What to measure? : What to measure?
What is your situation : What is your situation
Measuring how good your employees sale partnership opportunities : Measuring how good your employees sale partnership opportunities A single indicator won’t work here
I’d suggest to use an indicators with 3 sub indicators:
Now our scorecard looks like : Now our scorecard looks like
Your questions, please? : Your questions, please?