International Market Environment

International Market Environment : International Market Environment Kalpita Chakrabortty

Economic Environment : Economic Environment Population Purchasing power Market capacity Population density PCI Income distribution Type of economy

Slide 3 : PCI High-income economies Middle-income economies Low-income economies High-income economies (53 nations) GNP-$9266 Industrial economies Oil exporters

Slide 4 : Middle-income economies (92 nations) GNP $756 to GNP $2995 Lower middle income economies (54) Higher middle income economies (38) Low-income economies 3rd world nations Purchasing power parity in addition to PCI and GNP

Slide 5 : Political environment Home country and host country political environment Global political environment Socio-cultural environment – product, price, promotion

Slide 6 : Technological environment Legal environment Home and host country laws International laws