MARKETING MANAGEMENT : MARKETING MANAGEMENT Case Study:
Joe’s Advertising Jingle
MEET COOL JOE : MEET COOL JOE SOCIAL AMIABLE WELL-DRESSED WELL-ORGANIZED
On February 13, 2010, the participants of the Joe’s Marketing Assignment : On February 13, 2010, the participants of the Joe’s Marketing Assignment Watched Videos on Advertising Jingles and commented on the Theme, Words Spoken and Written, Images and Impact.
Brought up Topics to decide about the organization’s Advertising Jingle:
Colorful advertisement
Who: Successful Youngster
Where: Enjoying himself at work, in office, coffee house, college or house
Utility: Remote, switch over from PC mode to TV
Joe’s Advertising Jingle: Part 1 : Joe’s Advertising Jingle: Part 1 Product: Electronic TV cum PC
Product’s Target Audience: Students and Working professionals
Starting point: A young tired guy sitting on a couch watching TV…
Joe’s Advertising Jingle: Part 2 : Joe’s Advertising Jingle: Part 2 Feb. 15, 2010 at 9:00 pm (IST)
Frame the Advertisement, the colors, words, background and music
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WHO ALL SHOULD ATTEND? : WHO ALL SHOULD ATTEND? Undergraduates
Graduates
MBAs
Working professionals Entrepreneurs
Marketing managers
Job aspirants CLICK TO JOIN