Slide 1 : Recruitment is my eXtasy!
Shake your campus!
Slide 2 : OGX-TM-COMM
WHY?
Slide 3 : For realizing a successful Recruitment, you need to synergize…
… your processes!
Think of Talent Planning, Targeting, Promotion, Induction, Allocation…
processes as ONE PROCESS CHAIN! If you do so, it will be much easier to understand and follow the linkage between 2 parts of the process chain.
Another benefit is that you will be able to handle your process chain more flexibly.
Slide 4 : “You wouldn’t eat a hamburger without a Coke”
Slide 5 :
Slide 6 : OGX-TM-COMM Synergy
Check list
Slide 7 : Recruitment is my eXtasy!
Shake your campus!
Slide 8 : Comm + OGX + TM =growth in media appearances + 4000 people hit +
40 % applications with Leadership Expectations +
1300 applications +60 EPs realized + 200 new members = EXCELLENCE of AIESEC EXPERIENCE Recruitment is my eXtasy!
Shake your campus!
Slide 9 : Timeline Recruitment 2010
Slide 10 : Talent Planning
Slide 11 : Why do Talent Planning?
Attract the people you need to AIESEC
By targeting a specific profile of student, you can send a clear and strong message to attract that target profile.
Much more effective way to recruit, rather than mass market
Slide 12 : Talent Planning will help us answering 4 critical questions:
1. How many members do we have right now?
2. What kind of members do we have right now?
3. How many members should we recruit?
4. What kind of members should we recruit?
Slide 13 : Benefits:
People with the right expectations
Exact number and profile of members recruited in order to succeed
Sustainability of membership concerning project teams, EPs and Leadership positions
Slide 14 : How many and what kind of members do we have right now?
For being able to answer this question you need to make sure that all of your current members have clear roles within your LC, with proper job descriptions!
You also need to know more about the LC's overall competency analysis! That is to get to know what are the missing competencies in the LC that you need to focus on during the next recruitment.
Slide 15 : How many members should we recruit?
The first step when answering this question is to know what your LC goals are! Go through the following points based on your LC plan:
How many members do you need to have till next recruitment?
How many exchanges do you want to raise/match/rea lize during this term?
How many leadership opportunities do you plan to offer during this term?
How many exchanges with leadership do you plan during this term?
What kind of projects / task forces / functional teams / activities do you want to run till next recruitment? What are their people needs?
What is the gap between your current membership and your membership needs? What is this number?
Slide 16 :
Slide 17 :
Slide 18 :
Slide 19 :
Slide 20 : https://spreadsheets.google.com/ccc?key=0AksuhHm6kZ_ScFdwVmhyVlZFN2FCeE52dEpLazM2U2c&hl=en
Making the Complete AIESEC XP a Reality : Making the Complete AIESEC XP a Reality
Where does OGX fit in to Recruitment? : Where does OGX fit in to Recruitment? Pre-Recruitment Recruitment
Pre-Recruitment : Pre-Recruitment Knowing what we want to plan well
Pool Analysis
TN Segmentation
Definition of EP profiles
http://bit.ly/b5nMt4
Pre-Recruitment (2) : Pre-Recruitment (2) EP Profile Definition Tips
Don’t focus in more than 2 pools (ie MT, DT, TT, ET)
Seek out key LC’s or countries for cooperations
Consider financial sustainability
Ensure that profiles and planning are aligned with the results of analysis
Consider timelines (Supply & Demand, trends)
Find these people with the right message!
Pre-Recruitment (3) : Pre-Recruitment (3) Manpower Profiles Definition
OGX area needs people!!!
EP Involvement in the LC (ST member JD’s)
Returnees
Consider timelines and goals for EP’s in planning
Tip: You should plan to choose 1 of every 5 EP’s that applies!
So how many EP’s should we be looking to reach on a regional level? : So how many EP’s should we be looking to reach on a regional level? We want 60 more EP’s REALIZED at the regional level.
Assume that these 60 are 80% of the EP’s we recruit.
We RAISE 75 EP’s.
To recruit these 75, we had 75*5 EP’s apply…
375 : 375
Recruitment : Recruitment Audit application form – Get the necessary information!
Ensure correct image through TM information sessions, EP expectation-setting, etc.
Recruitment (2) : Recruitment (2) Participate in the selection process!!!
Interviews
Assessment Center
Review Board
Matchability Analysis
Slide 30 :
Promotion in Recruitment : Promotion in Recruitment The love triangle: COMM + TM + OGX
Numbers:
1300 applicants
4000 people “hit” by promotion (exposure)
Promotion in Recruitment : Promotion in Recruitment Target-audience:
Age;
Degree;
Year of studies;
Previous work experience / experience abroad
Promotion in Recruitment : Promotion in Recruitment Message definition:
One aligned message that sells the complete experience: X + LR (LR + X);
Key-words: change agents, exchange, leadership, world, future, tomorrow, etc
• Message ? Title
• Colors: blue, orange and green.
Promotion in Recruitment : Promotion in Recruitment 4000 people…so what now?
Channel segmentation:
Low cost / With cost;
Don’t trust just Web 2.0;
Mix channels;
Budget / Sponsors
Promotion in Recruitment : Promotion in Recruitment COMM + ER synergy (very important!)
Academic relations
(previous to recruitment)
Promotion actions on campus
(during)
Follow-up
(after recruitment - next steps)
Promotion in Recruitment : Promotion in Recruitment Must-do(s):
Website alignment
Social networks (is not the only focus)
Media appearances
Posters*
Email-marketing
University support
Promotion in Recruitment : Promotion in Recruitment Should-do(s):
T-Shirts*
Events
Flyers
“Pasadas por clase”
Stands*
AIESEC Week : AIESEC Week What?
Why?
When?
How?
REMINDER : REMINDER ¡WARNING!
Remember the message should be aligned in all the channels.
It will be audited.
Promotion in Recruitment : Promotion in Recruitment Website:
DDL: Feb. 28th
RST support (Web Manager - Andrés)
Check Web Publishing rights
Complete info: Applications + Infosessions
Recent LCs / OEs
Promotion in Recruitment : Promotion in Recruitment Applications (TM + IM + COMM)
Minimums available in the COMM & IM Forum (http://www.myaiesec.net/content/viewforum.do?contentid=10114569)
Compulsory access-sharing with your VPTMs and the MC
Role of the OCP / OC
Follow-up (database creation)
MEASURES : MEASURES ¡WARNING!
Insert a counter on your webpage;
Keep track of emails/phonecalls;
Control your paper applications;
Keep track of social network feedback.
Slide 43 : Is recruitment your eXtasy?
Will you shake the campus?