Slide 1 : Social media in marketing
Social Media : Social Media Social media means a collection of social sites, people can use to spread word about their business / enterprise /website /services etc.
What is Social Media Marketing ? : What is Social Media Marketing ? Definition :
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.
In other words :
Social media marketing is word-of-mouth marketing, using new, Internet-based social media.
THE most important aspect of social media marketing. : THE most important aspect of social media marketing. ‘‘Creating buzz that will attract attention, and become viral in nature”
Slide 5 : Aquafresh Iso-active is toothpaste with a difference, so special it has its own container that no other toothpaste has.It's a foaming gel, which contains a "special ingredient", and when you brush it activates into foam. Aquafresh claims this removes more bacteria than any other toothpaste on the market, and they are promoting the Iso Active as a "new generation" of toothpaste as it tackles 25% more bacteria than other brands.
The "SPECIAL" packaging The reason for the packaging is what made this toothpaste stand out from the rest of the bog standard ones. It has a funky steel container, with a pump action release on the top. The tube is of a lime green colour, with a green coloured band displaying the flavour of citrus mint. Other slogans on the packaging are ones such as healthy gums, strong teeth and importantly, fresh breath.
Slide 6 :
There are some things money cant buy,for everything else there’s Mastercard : There are some things money cant buy,for everything else there’s Mastercard
5 best ways of social marketing : 5 best ways of social marketing 1. Picture or photograph sharing
Posting photographs of your product/service on photo-sharing networks
Include a link back to your site at the bottom of your pictures
Slide 9 : 2. Video sharing
Another good way to market your product/service is to show a video on your business.
www.itrust.in/real-estate.action
Slide 10 : 3. Yahoo Answers
Answering questions on Yahoo Answers is a great way of social marketing.
Slide 11 : 4. Social Networking Sites and Blogs
Social Networking sites like Facebook, LinkedIn and Orkut
Blogging about your business is also a great way to gain popularity and a good reputation.
Slide 12 : 5. Social Bookmarking & Search Engines
A great way to increase your product visibility is through social bookmarking An almost infinite number of companies have successfully used social bookmarking to get their products better known. www.delicious.com www.reddit.com www.digg.com
EXAMPLES : EXAMPLES McDonalds uses sites like ClubMom to engage moms in a dialogue about its brand
Coco cola
Dove
Kodak
Indigo nation
Starbucks
PROS : PROS Inexpensive compared to costly ads
Increase the number of customers
Learn from customers
Customers understand their needs
Offers & New products
Create Brand loyalty
CONS : CONS High demands on your Time
High demands on Talent
Loss of control over the marketing efforts
Business growth can be slow at first
Lack of proper communication skills can lead to public backlash
Not a direct marketing method
Things to Delve before using such a Tool : Things to Delve before using such a Tool Give attention to one site than many unattended sites.
Prepare ur site completely before promoting it.
Invite ur friends first.
Only vital content should be displayed.
Test the waters first…..!!
Find ways to direct your users to your website.
THANK YOU !!!!! : THANK YOU !!!!!