Theory of Achievement Motivation

David McLelland’s Theory of Achievement Motivation : David McLelland’s Theory of Achievement Motivation

McClelland’s Need Theory:Need for Power : McClelland’s Need Theory:Need for Power Need for Power - a need that concerns an individual’s need to make an impact on others, influence others, change people or events, and make a difference in life

McClelland’s Need Theory:Need for Affiliation : McClelland’s Need Theory:Need for Affiliation Need for Affiliation - a need that concerns an individual’s need to establish and maintain warm, close, intimate relationships with other people

McClelland’s Need Theory:Need for Achievement : McClelland’s Need Theory:Need for Achievement Need for Achievement - a need that concerns individuals’ issues of excellence, competition, challenging goals, persistence, and overcoming difficulties

Need for achievement (n-achievement) : Need for achievement (n-achievement) It is the extent to which people want to perform challenging or difficult tasks on a high level.

Slide 6 : McClelland asserted that a person’s needs are influenced by their cultural background and life experiences. A person’s motivation and effectiveness can be increased through an environment, which provides them with their ideal mix of each of the three needs (N-Achievement, N-Power and/or N-Affiliation).

Characteristics of people with high achievement motivation : Characteristics of people with high achievement motivation Want to have success Require constant feedback Avoid low risk and high risk jobs. Undertake medium risk. Self-Motivated, Self-Directed Set Challenging but realistic goals Prefer working alone or with high achievers Goal is accomplishment or challenge itself Assume personal responsibility for problem solving Sequence tasks in relation to goals Prioritize tasks to attain goals Evaluate by monitoring results and establishing check points Non-traditional Independent at earlier age

Slide 8 : Look at this picture and pen a story that revolves around the picture

If your story involves : If your story involves using personal effort to accomplish a very special outcome….it indicates in you a need for achievement getting others to do things, controlling or having them provide support…it indicates in you a need for power being with and around people. Engaging people in activities…it indicates in you a need for affiliation

Role of a teacher in building A.M : Role of a teacher in building A.M A teacher who facilitates development of Achievement Motivation Increases self confidence of pupils Trains in goal setting Teaches how to handle failure Helps to set goals according to capacity Inspires with real life examples Assists the student with Problem solving methods Rewards success Encourages pupils Encourages Reflective thinking Encourages independent work

References : References www.salesdialogue.com/images/davidmcclelland.gif www.slate.com/id/2160289/ 1.bp.blogspot.com/.../ alexander+the+great.jpg www.attend.org.uk/cms/ site/images/indaffil.gif www.attend.org.uk/cms/ site/images/indaffil.gif www.thepinehillsnews.com/. ../UsainBolt.jpg mattfriesen.com/.../ 2009/06/achieving-goals.jpg playingyouragame.com/.../ 12/goal_setting.jpg www.connectwithyourclass.com/ images/student-2. www.remcoteunen.com/.../drawing_boy_sitting.jpg www.businessballs.com › leadership/ management www.accel-team.com/human.../hrels_06_mcclelland.html en.wikipedia.org/wiki/David_McClelland