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Entrepreneurship: One More Time – Non-Cognitive Characteristics that make the Cognitive Click, Daryl G. Mitton. Darryl G. Mitton has written a very well focussed paper, again through the Babson Frontiers of Entrepreneurship Research Proceedings, this time 1997. It is titled: Entrepreneurship: One More Time – Non-Cognitive Characteristics that make the Cognitive Click CONTENTS Background Hooked on Hughes A Confirming Theory My First Research Efforts MY PERSEPCTIVE OF ENTREPRENEURSHIP, 1953 MY METHOD OF STUDY My Metaphor My Approach MY PERSPECTIVE OF ENTREPRENEURSHIP, 1997 FINDINGS They Actively Bank Experience They Systematically Think and Act They Continually Test Limits They Commit to a “Cause” They Embrace Competence They Are Situationalists They Take Fast Action They Make Significant and Enduring Change SIGNIFICANCE New View of Entrepreneurship The Rewards of Corporate Experience Re-examining Entrepreneurship REFERENCES ABSTRACT The question has been raised many times as to what the characteristics of entrepreneurs are. To date the studies regarding their distinctive features tend to be inconclusive. Presented here, is a different way of looking at entrepreneurs, which, hopefully, can shed new light on what makes entrepreneurs different. In this study behavior patterns of only highly successful entrepreneurs who have made a distinctive difference are considered. Further, a very broad spectrum of source material is used to gather information—interaction, observation, informal interview, research studies, concept books and papers, conference presentations, autobiographies, biographies, novels, and reports from the popular business press such as The Wall Street Journal, Fortune, Forbes, and Business Week. Personal factors and patterns that led to significant results were noted, analyzed, and eventually categorized. The conclusions reached are that most highly successful entrepreneurs: Actively Bank Experiences; Systematically Think and Act; Continually Test Limits; Embrace Competence; Commit to a "Cause"; Are Situationists; Take Fast Action; and Seek Significant and Enduring Change. These "backdrop patterns" are what make the entrepreneur's cognitive behavior successful. These are the behavioral forces that make entrepreneurs entrepreneurial. They should help, too, in determining just how they differ from "non–entrepreneurs," whoever they might be. They also suggest the form that entrepreneurial training should take. © 1997 Babson College All Rights Reserved Last Updated 06/01/98 http://www.babson.edu/entrep/fer/papers97/mitton/mit1.htm This paper is cited for a couple of reasons – it is excellent in its own right and spans fifty years of personal thought, and Mitton reveals that it was Howard Hughes who triggered his interest in the subject. At that time, 1946, Hughes was heavily involved in the ‘Spruce Goose’ Project .. an aircraft as revolutionary then as the Airbus Industries A3XX ‘double decker’ passenger aircraft will be in the next decade. It gives this module author also the excuse to suggest that you have a look at those guys in America who are setting up in Oregon a permanent museum for the surviving Spruce Goose. They have a really neat streaming video on the project! http://sprucegoose.org/ http://www.sprucegoose.org/vids/HK-1vid.html

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A further glob of content to test how easy it is to provide learners with materials to interact with

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Martin McAreavey
Lecturer in Blended BUsiness and Management
3 Members Recommend

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