Slide 1 : www.ePark10.com Tuesday, November 10, 2009 Search Engine Optimization (SEO) Ron Goodman Media Consultant

Slide 2 : www.ePark10.com Tuesday, November 10, 2009 Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search Credit card processing Google technology places your Advertisement (Paid Result) Natural listings ( By SEO Work ) -Definition

Slide 3 : www.ePark10.com Tuesday, November 10, 2009 Why is SEO important from a marketer’s point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.

Slide 4 : www.ePark10.com Tuesday, November 10, 2009 SEO – In house or Outsource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.

Slide 5 : www.ePark10.com Tuesday, November 10, 2009 SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?

Slide 6 : www.ePark10.com Tuesday, November 10, 2009 SEO Basics. Keyword Research

Slide 7 : www.ePark10.com Tuesday, November 10, 2009 - Competition Analysis : (Page Rank, links, paged indexed) SEO Basics. ( Contd. ) Page Rank Links Paged indexed

Slide 8 : www.ePark10.com Tuesday, November 10, 2009 - Keyword Selection(Proper Keyword Selection can make or Break SEO campaign) - Off page Optimization - On page Optimization SEO Basics. ( Contd. )

Slide 9 : www.ePark10.com Tuesday, November 10, 2009 On Page SEO Page Structure and layout Title Tag and Meta tags

Slide 10 : www.ePark10.com Tuesday, November 10, 2009 On Page SEO ( Contd. ) Hx tags H1 tag

Slide 11 : www.ePark10.com Tuesday, November 10, 2009 Filenames Img Alt tags On Page SEO ( Contd. )

Slide 12 : www.ePark10.com Tuesday, November 10, 2009 Simple Sitemap - Google Xml sitemap On Page SEO ( Contd. )

Slide 13 : www.ePark10.com Tuesday, November 10, 2009 - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: On Page SEO ( Contd. )

Slide 14 : www.ePark10.com Tuesday, November 10, 2009 Page Structure and Layout Table Vs CSS (two column / three column layouts) Layout without table trick Layout with table trick Instead of this You would get this Coding for Table Trick

Slide 15 : www.ePark10.com Tuesday, November 10, 2009 Off page Optimization - Directory submission : A few important paid and free directories Yellow Pages Submission Local Directory submission

Slide 16 : www.ePark10.com Tuesday, November 10, 2009 Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

Slide 17 : www.ePark10.com Tuesday, November 10, 2009 - Article submission - Links from online Press Releases and Blogs, RSS Feeds Off page Optimization ( Contd. )

Slide 18 : www.ePark10.com Tuesday, November 10, 2009 Online Press Release submission - Include keywords in your Title - Hot link keywords with your URL if possible - Include link to Press Kit on your website Internet Marketing

Slide 19 : www.ePark10.com Tuesday, November 10, 2009 Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools

Slide 20 : www.ePark10.com Tuesday, November 10, 2009 Most common SEO mistakes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com.

Slide 21 : www.ePark10.com Tuesday, November 10, 2009 Most common SEO mistakes ( Contd. ) - Flash only website - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Unusual file extensions Replace “?” with “/” and “=” with “-“ and “&” with “_” . http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1 - Too many dynamic variables in website url

Slide 22 : www.ePark10.com Tuesday, November 10, 2009 Questions and Answers Questions Answers

Slide 23 : www.ePark10.com Tuesday, November 10, 2009 Thank you