Introduction for Independent Oil & Gas Association of Pennsylvania : Introduction for Independent Oil & Gas Association of Pennsylvania
Who We Are : Who We Are Founded in 2001
5 areas of concentration
Writing
Marketing
Public relations
Events
Training
Clients : Clients Fortune 500 companies
Small businesses, startups
Multiple economic sectors
Background in energy
American Gas Association
Burleson Cooke
Enron
Natural Resource Partners
The Shaw Group
Value Proposition : Value Proposition Direct communication with principals
No decision-making hierarchies
No in-house bureaucracies
No multiple handoffs or “touches”
Quick studies
Bottom line:
Faster
Better
More cost-effective
Writing : Writing Foundation of business
Core competency
Skilled in any medium, discipline
Key differentiator
We know how writing works
Craft, not an art
Facilitate reading, engage audiences
Public Relations/Marketing : Public Relations/Marketing “Expert” creation
Story pitching, placement (and writing)
All media
Horizontal/vertical trade
MSM
B2B
Social, electronic
PR vs. Publicity
Integrated marketing/editorial
Government Relations Support/Grassroots Advocacy : Government Relations Support/Grassroots Advocacy Advocacy advertising
Community/local government relations
Testimony
Backgrounders/white papers/fact sheets
Issues research
Op-eds/letters
Direct contact
Strategic messaging
Member communications
Environmental communications
Media relations
Case Studies : Case Studies Burleson Cooke – Expert Column placement
Nucor Steel
AARP
American Gas Association
AT&T
Laidlaw Environmental
In Conclusion : In Conclusion Faster turnaround
Better product
Greater value
The skills that IOGA of PA needs
The service, attention, and efficiencies IOGA of PA deserves
Discussion : Discussion