Sources of mass media communication

SOURCES OF MASS MEDIA COMMUNICATION : SOURCES OF MASS MEDIA COMMUNICATION Dr. Sushil Kumar SinghLecturer LOVELY INSTITUTE OF EDUCATIONLOVELY PROFESSIONAL UNIVERSITYPHAGWARA (PB)

Slide 2 : A. Traditional Mass Media 1. Folk and Traditional Theatre Forms 2. Prominent Folk Music Forms 3. Puppetry B. Modern Mass Media 1. Print Media 2. Broadcasting mass media 3. New Electronic Media

A.1. FOLK AND TRADITIONAL THEATRE FORMS : A.1. FOLK AND TRADITIONAL THEATRE FORMS Tamasha: Flock theatre of Maharashtra : Folk drama troups(AIDS or F Plan) : Star performer female artist Dangi Tamasha: By dangi tribals of Gujrat : Role of women is performed by men Dashavatar: Religious folk of Konkan Jatra: Folk theatre of Bengal and Orissa Keertana: Maharastra, T/nadu, Gujrat Jugani and vaar: Story telling tradition of Punjab

A.2. PROMINENT FOLK MUSIC FORMS : A.2. PROMINENT FOLK MUSIC FORMS Doha and garba: Gujrat Chaiti and Kajari: Uttar Pradesh Bihu : Assam Mand and Panihari: Rajsthan Rouf and chakri: Kashmir Boli: Punjab

A.3. PUPPETRY : A.3. PUPPETRY Sutradharika: Rajasthan, Orissa, Karnataka, t/nadu and Andhra Pradesh Rod Puppet: West Bengal as Putli nauch Shadow Puppets: AP, Kerala and Orissa Hand Puppets: Orissa, Kerala & T/nadu

FUNCTIONS OF TRADITIONAL MEDIA : FUNCTIONS OF TRADITIONAL MEDIA Provide recreation and amusement Educate about norms, values and traditions Play a key role in socialization Communicate knowledge and rituals to generations Preserve the culture and traditions Satisfy innate need for self expression

B.1. PRINT MEDIA : B.1. PRINT MEDIA Periodicals Press: Newspapers: daily, weekly, monthly magazines journals Non-periodicals books Pamphlets Posters

Slide 8 : First newspaper published in India in 1780 by an Englishman Hicky In 1791: 5 papers in Calcutta, 3 in Bombay and 2 in Madras In 1810: actual birth of Indian journalism in Bengal when Gangadhar Bhattacharya published th Bangal Gazette in Bangali; 1year only 1818: Digdarshan (monthly)& Samachar darpan (weekly) in Bangali 1861: The Times of India 1878: The Hindu

Slide 9 : Gandhi ji edited a number of journals Indian Opinion(1904) in South Africa Young India (1919) Navjivan (1919) Harijan (1933) Today newpapers are published in as many as 100 languages and dialects in India English newspaper has significant role in inter- state communication

THE ROLE OR FUNCTIONS OF A PRESS : THE ROLE OR FUNCTIONS OF A PRESS To provide information about the events To offer guidance or interpretation to understand these events and their significance A tool to socialize the people, to educate, motivate and mobilize them To entertain people

B.2. BROADCASTING MEDIA : B.2. BROADCASTING MEDIA 1. RADIO -De Forest 1906; invented radio -Regular broadcasting; in US, Britain etc. from 1922 -In India 1927 in Bombay and Calcutta Private Stations -ISBS; Indian State Broadcasting Service 1935 -’All India Radio’ name was given to ISBS 1937 - At present: 195 radio stations, 302 transmitters; 144 medium wave, 55 short wave and 103 FM transmitters RADIO PROGRAMMES -AIR Arranges; music concerts, classical, light & folk -Farm & home, mother & child care, environmental protection and health and family welfare programmes

Slide 12 : 2. Television -Greatest invention of man -Regular transmission; UK1936,France1938,US1941 -First regular colour broadcast US1953 -TV in India 1959 -Entertainment and information programmes; 1965 -Presently;19 channels, 41 production centres, 834 transmitting stations MAIN AIM of the programme telecast in the national channels is to promote national integration inculcating a sense of unity -News, sports, health, science, rural, education, children and women welfare programme Cable TV, video etc

B.3. NEW ELECTRONIC MEDIA : B.3. NEW ELECTRONIC MEDIA Micro computers Teletext: information transmitted by TV stations Videotext telephone, cable or other non-broadcaste channel Interactive cable; computers via cables e.g. internet, websites