Why are we different? Whether Fuse5 is finding free media opportunities for our clients, rebranding, or developing a training/change management intitiative… we take a considerate and efficient approach towards everything we do. How is this possible? Our business model was developed with this in mind. Fuse5 understands that companies wish to do more with less. Well, whether it’s a bad economy or a good economy we have always provided unparalleled value. Our organization is structured to provide value by not hiring expensive junior or intermediate content developers that raise overhead and kill deliverable quality. We only provide top-tier…senior-level support. This transparency of collaboration translates to meaningful deliverables that keep your budget in check. We do it better, faster, cheaper! Advocacy advertising Audience identification, segmentation, and prioritization Brand identity Brochures Business to business advertising CEO-bylined ghostwriting Copywriting in all media Community advertising Community relations Crisis management Customer communications E-communications Event support and management Expert columns Government relations support Integrated editorial-marketing communications Internal communications Message development Media list development (U.S. and international) Newsletters (print and online) Project management Research Sales communications Speechwriting Story pitching Technical writing Trade media relations Trade show support Training Vertical trade media relations Video scripting and production YouTube scripting Web content development What do we do? 1113 Vine Street, Suite 221, Houston, TX 77002 Glen Setchfield cell: 281-221-7735 fax: 713-869-4976 www.fusefive.com Brand Awareness! Business Development! How Do We Do It? Expert Columns, CEO-bylined ghostwriting, Copywriting in all media, E-Communications, Crisis Communications, Social Media Strategy, and more. For Fuse5 business development clientele we harness the power of media strategy, strategic writing, and proprietary research to create business leaders: Media Strategy – Fuse5 knows how to use media to optimize targeted business development goals. We utilize vertical publications, horizontal publications, online or offline media, social media, website development, email newsletters, and more. Strategic Writing – Fuse5 develops messaging that is impactful, positions clients as experts in their industry, and motivates a call to action. Our messaging actually has character and personality. Doug Williams oversees every deliverable and is a nationally-recognized writer, strategist, novelist, and screen writer. Please take a look at what the Public Affairs Council in D.C. said about him: http://pac.org/conferences/dw/speakerbio Proprietary Research – Fuse5 houses 2 research databases that give us access to information on global media contacts and media content. -Media Contacts -One database allows for profiling of trade publications, newsletters, magazines, journals, broadcast outlets, blogs, mainstream and community media, and business and technical media worldwide. The benefit: We can successfully target when and where to place an article or message without a lot of hassle, rejection, or shotgun email pitches providing our clients a savings in time, money, and efficiency! -Media Content -A second technology pushes 1.4 billion documents per day through the firm’s computers, organized by subject matter, relevance, type and frequency of publication, and date. As part of this capability, multiple search-and-captures can be created that grab articles of interest to clients and deliver email summaries every day. It also allows identification of best practices in any discipline, and provides the opportunity to see how other comparable/competitive entities are promoting themselves. The benefit: The ability to penetrate vertical markets and communicate to their audiences clearly! 1113 Vine Street, Suite 221, Houston, TX 77002 Glen Setchfield cell: 281-221-7735 fax: 713-869-4976 www.fusefive.com Training Organizational Development How do we deliver it? When Caffeine won’t work… Communication Crossover – Since our expertise is not limited to training we are able to strategically apply learned best practices from PR, Marketing, Events, and Writing. Putting Strategic Communications to work for you! Why are we different? Our key differentiator is that our training is goals-focused rather than content-focused. We do more than just deliver a project on time and on budget, we deliver blended learning solutions that make a measurable difference. What do we deliver? Our Blended Learning specialists perform in all development capacities— from business analysis and instructional design to graphical user interfaces to SCORM compliance. Consulting Needs Analysis (current/future state) Technology Review Audience segmentation, identification, and demands Project Management Brand Identity (achieving internal/external “buy-in”) Delivery Courseware Development Custom Courseware Instructional Design Manuals, PPTs, Training Aids E-Learning (on demand) (web-based training, distance learning) Webinars (live) Tutorials Template Design Training Solutions Highly Complex Technical Training Soft Skills Training Workforce Development and Management Training Growth Development Collateral Support Policies and Procedures Manuals Technical Manuals User Guides Job Skills Manuals Quick Reference Guides Online Help Systems Marketing Collateral 1113 Vine Street, Suite 221, Houston, TX 77002 Glen Setchfield cell: 281-221-7735 fax: 713-869-4976 www.fusefive.com 1113 Vine Street, Suite 221, Houston, TX 77002 Glen Setchfield cell: 281-221-7735 fax: 713-869-4976 www.fusefive.com Shari King, Chief Executive Officer, is the sole owner of Fuse5. She has more than 20 years of experience in advertising, marketing, public relations, and event management, in addition to a comprehensive understanding of production techniques in virtually all media. Ms. King has been involved in the branding or rebranding of a number of firms, and has a broad background in the energy, financial services, manufacturing, legal, healthcare, service, and technology sectors. Most recently, she managed branding, public relations, and organization of the $1 million Hunting Art Prize competition and gala, a year-long process for Hunting PLC, which relocated the event to Houston after 25 years in the United Kingdom. She has also managed government relations projects for Nucor Steel, including community events, fundraisers, and issues-related symposia. As part of this, she has directed a full range of activities such as community, media, and public relations; internal and external communications; executive communications; and liaison with elected officials, regulators, and community leaders. She spent three years overseeing the advertising campaign and public relations strategies for Shell’s “Count On Shell” campaign as well as the production, placement and research of the Shell Global sustainable development campaign, “Listening and Responding.” In addition to Hunting, Nucor, and Shell, the clients Ms. King has worked with over the years include Bank One, Dayton Power & Light, The Methodist Hospital, Salient Partners, Nexsen Pruet, and the Commonwealth of Virginia’s Department of General Services. Doug Williams, Vice President, has more than 25 years of experience writing for companies and institutions in a full range of industry sectors. He is a former journalist, editor and columnist; has worked as a press secretary in the U.S. Senate; and served as chief creative writer and senior vice president for public relations and public affairs at a large regional advertising agency. He has also managed corporate communications and marketing functions in both the public and private sectors, and has nearly two decades of experience in grassroots, public policy, and government relations communications. His capabilities cover the full spectrum of internal and external communications: advertising, annual reports, brochures, crisis communications, customer contact, direct mail, employee newsletters, executive ghostwriting, fact sheets, feature writing, government relations support, grassroots/issues communications, integrating editorial and marketing, magazine writing, media backgrounders, news releases, newsletters, speeches, technical writing, websites, and white papers. Mr. Williams has won numerous Addy Awards for creative advertising; is a three-time winner of the national Telly Award for broadcast excellence; and wrote and co-directed a marketing video that earned an international Galaxy Award. Clients he has worked with include AARP, The American Gas Association, AT&T, Bank One, Baylor College of Medicine, Bracewell & Giuliani, Enron, The Greater Houston Partnership, International Paper, Memorial Hermann Hospital, The Methodist Hospital, Motorola, Nexsen Pruet LLC, Nucor Steel, San Diego Gas & Electric, Shell, UPS, the State of Virginia, and Wells Fargo. Glen Setchfield, VP of Business Development, is the newest member of the Fuse5 team bringing over a decade of business development and project management experience within the communications sector. Not only has he developed valuable business experience but also retained his passion for the art of storytelling through film scripting and book development. Ancient mythologies and science fiction are his favorite genres to explore. He is a long time and proud Houston Resident currently living in The Woodlands or as some would say, “South Dallas.” Glen is an organized yet creative consultative manager that believes in the value of providing more to his clientele affording them time to do what they really want to do. After receiving a Radio/TV/Film Degree with concentrations in English and Business he began his career working for Twentieth Century Fox’s Regional Marketing Division and then operated his own multi-media production company in Dallas, Texas. Soon after he was pulled to Chicago for larger opportunities in the direct marketing business building relationships with clientele like Qwest Communications, Verizon, MasterCard, Bang & Olufsen, World Wildlife Federation, and others. Five blisteringly cold winter’s later Glen returned to his childhood home of Houston where he has been involved in strategically benefitting the goals of communication project managers with technical writing, training, PR, and marketing initiatives. Glen has developed relationships and built a track record of success with companies such as ExxonMobil, SAIC, EDS, Hess Corporation, Cameron, and many others. He will play a critical role in steering the growth of Fuse5. WHO ARE WE? Business Sectors Banking and Finance Campaigns and politics Culture and the arts Energy and environmental services Government Health and fitness Hospitals and health care Law firms Manufacturing Not-for-profits Technology Telecommunications Clients AARP AIM Energy Advisors American Gas Association AT&T Baylor College of Medicine Bracewell & Giuliani The Burleson Cooke Law Firm Commonwealth of Virginia Greater Houston Partnership Hollings Cancer Center Hunting, PLC International Paper League of California Cities Memorial Hermann Hospital The Nexsen Pruet Law Firm Nucor Steel The Methodist Hospital Public Affairs Council Shell UPS USAA 1113 Vine Street, Suite 221, Houston, TX 77002 Glen Setchfield cell: 281-221-7735 fax: 713-869-4976 www.fusefive.com