Brand XP Advanced

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For the session Brand XP

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Presentation Transcript

Slide 1 : Intro Brand Experience refreshment Filter tool Questions Agenda

Slide 2 : Brand - ??? ????? ? ?????????, ? ?????? ??????? ????? ???????? ? ?????? ???????????.

Slide 3 : ?????? ??????: ?????? ?????????? ??????????? ?????? ??????? ?? ?????????? ??????????? ?????? ???????????? ? ????????? ???? ?????????? ????????????? ??????? ????????????? ???????????? ?????? ???????? ?????????? ???????????? ???????????? ????????

Slide 4 : AIESEC XP BRAND XP

Slide 5 :

Slide 6 : Our essence Our differentiator Our benefits Our competitors Physical manifestations Target audience Our values ??? ?? ???? ??? ?? ?????????? ? ??? ???????? ??? ? ??? ?????? ?????? ?? ?????? ???? ???????? ???

Slide 7 : ???????? (Essence) AIESEC ???????????? ????????? ??? ??????? ?????, ???????? ???????? ? ??????? ?? ?????????, ????? ??????? ??? ????? ???????????? ?????????? ??????? ?? ?????????. Activating Leadership

Slide 8 : ? ????? ??????????? ??????????? ???????????, ??????? ??????????: • ??????????? ?????? ?????????? • ??????????? ???????????? ?? ???????? • ?????????? ???? • ???????? ??????? • ???? ????????? ?????????? (Competitors)

Slide 9 :

Slide 10 : ?????????????? (Differentiator) Youth driven impactful experience

Slide 11 : ???????????? = Societal impact – ?????????? ????? = Personal and professional development – ?????????? ? ???????????????? ???????? = International experience – ????????????? ???? = Global network – ?????????? ??????????.

Slide 12 : ???????? (Values) • Living diversity • Enjoying participation • Activating leadership • Acting sustainably • Demonstrating integrity • Striving for excellence

Slide 13 : ??????? ????????? (Target Audience) • Members • Enablers (TN takers, ??????? ? ????????? ????????) • Supporters (?????????? ? inkind ????????, Board of Advisors)

Slide 14 : ?????????? ????????????? (Physical Manifestation) www.aiesec.org.ua ?????? ????? (???? ????????) ????? ?? ?????

Slide 15 : Product Development Sheet ???????? ???????? ?????????? ?? AIESEC ???????????? ??????? ??? ????? ??????…? ??????? ?????????, ??????? ??????????? ??????? ????, ??????? ?????????? ??????? ?????? ??????????? ???????? ? ?????? ???????????? ??? ??????? ????????? ???????? ? ???????????? ? Brand Experience (for members, supporters and enablers) ?????????? ?????

Slide 16 : Filter Tool

Slide 17 : Let’s look how it works!