STi work order

SOCIAL TRAFFICSocial Traffic –Work OrderFor Dan Shafer from Clay Cotton on behalf of Social Traffic IncSOCIAL TRAFFIChttp://www.SocialTraffic.bizEffective Date:Advocate:Client:Page:Nov 20092Clay.Cotton@SocialTraffic.biz | Skype: ClayCottonSocial Traffic –Work OrderDan ShaferClay CottonMarket research report & new media marketing planInsurance industryStage 1 (2 X 2 hours through week 1)Client communication with Clay Cotton & Simon U Ford •Defining target customers•Defining remarkable difference•Defining current market positioning •Defining core marketing message •Outline list of products /services•Defining sales forecasts for the next 12 to 36 months•Defining marketing budgets for plan implementation •Defining key metrics to measure a successful campaign SOCIAL TRAFFIChttp://www.SocialTraffic.bizEffective Date:Advocate:Client:Page:Nov 20093Clay.Cotton@SocialTraffic.biz | Skype: ClayCottonDan ShaferClay CottonStage 2 (Weeks 1 & 2)Market research report •We identify web properties where your target market spends most of their time.•Establish what they do there. What content they consume.•Define what buzz exists around your existing products, brands or services.•Measure the buzz surrounding competitor products /services.•Determine what key words get us in front of our target market.•Compile a case study of successful buzz campaigns targeting your audience.•Compile a report on social media influencers in this space.•Evaluate the bigger social advertisers in this market. •Track all relevant conversations in this space over a defined period. Determine exactly what they’re talking about now.SOCIAL TRAFFIChttp://www.SocialTraffic.bizEffective Date:Advocate:Client:Page:Nov 20094Clay.Cotton@SocialTraffic.biz | Skype: ClayCottonDan ShaferClay CottonStage 3 (Week 3)Marketing plan (draft 1)•Lead generation strategy.•Sales conversion strategy.•Marketing collateral suggestions.•Web 2.0 presence suggestion.•New media customer service plan.•Step by step implementation plan.•Staff conversation coordination plan. •Marketing activities recommendations•Content plan.•Revolving event launch strategy.•Sales forecasts for the next 12 to 36 months.•Marketing budgets for the plan implementation.•Key monitoring numbers for keeping a tap on marketing performance.SOCIAL TRAFFIChttp://www.SocialTraffic.bizEffective Date:Advocate:Client:Page:Nov 20095Clay.Cotton@SocialTraffic.biz | Skype: ClayCottonDan ShaferClay CottonStage 4 (2 X 2 hours through week 4)Client communication with Clay Cotton & Simon U Ford •Review market research report.•Review draft marketing plan.•Discuss any amendments.•Finalize the executive summary.SOCIAL TRAFFIChttp://www.SocialTraffic.bizEffective Date:Advocate:Client:Page:Nov 20096Clay.Cotton@SocialTraffic.biz | Skype: ClayCottonDan ShaferClay CottonStage 5 (Week 4)Project delivery•Market research report (PDF).•Marketing plan (PDF).DeliverableCostMarket research $2000Marketing plan $3000Project phaseYour investmentPre-phase 1$2500 (50%)Pre-phase 5 $2500 (50%)