Don’t sit on the fence : Don’t sit on the fence Commit, the world will conspire to support you…
Social Traffic – New media marketing : Marketing plans Social Traffic – New media marketing My passion is to work with SMBs to chalk out their online presence in a way that brings their marketing efforts to the cutting edge. I really enjoy working with the right people, applying my unmatched expertise in this field towards lifting their businesses to another level. Whether you want more sales, greater brand dispersion, or simply a stronger bond with your existing customers - I can help you make a business plan for achieving those goals effectively. Points to hang on to Our knowledge is cutting edge. It’s in the top percentile in the world.
If packaged right it will deliver immeasurable value to clients.
It takes time / considerable investment to see results (enjoy value).
Our clients must understand this.
Our clients must have the money to remunerate us for the value we represent.
Marketing plans : Marketing plans New media marketing plans for businesses
Meet with clients to extract;
Definition of their customers
Prospects common problems to be solved
Unique / remarkable selling proposition
Current positioning in the market
Core marketing message
Product list & services
Sales forecasts
Marketing budgets
Key metrics for measuring success
Key monitoring numbers for keeping tap on performance Any business that’s serious needs this.
10,000 feet overview : 10,000 feet overview Never ending conversation
Market research reports (Up-sell) : Market research reports (Up-sell) Social Traffic market research provides detailed reports that;
Identify where a clients prospects spend their time one the web
Where their brand is being discussed
Web properties that carry the most influence with their audience
Key words being used
Most successful campaigns & content in their space
Who the influencers are in their space
Biggest advertisers in their space
Messages that have built viral buzz
Index report for all conversations taking place across new media over a 7 day period (snap shot of what’s hot today). For a tightly defined, detailed marketing plan. Clients need this.
Campaign management (On-sell) : Campaign management (On-sell) We can manage their campaign implementation (off the plan)
Build their audience (Quote/follower)
Branding, platform & application design (Quote/job)
Produce content (Quoted/monthly)
Blog posts
Micro blog posts / updates
Videos
Podcasts
Email campaigns
Etc
Socializing their audience (Quote/monthly)
Widget distribution
Tracking & control
Reporting & ongoing consultation Continuity
Brand advocates : Represent the brand advocating our value to clients. Brand advocates
Brand advocates 2nd tier : Endorse / train another brand advocate & earn a 20% royalty. Brand advocates 2nd tier Build your own consulting business
Sales process : Brand advocates are much more than just sales people Sales process Marketing plans for advocates will be done after one sale
Give book away
Add training videos / training packages to get sales across the line
Sell training videos
Leads, presales through to a sale / advocates
Presentations / HTML email / PDF & online sales material
Advocates present clients work order contracts
PDF includes a 50% down payment link (affiliate)
Phase 1 - Work with client to collect information
Information must be submitted in it’s complete form.
Phase 2/3- Market research & marketing plans / commence work
Phase 4 - Draft one plan submitted to client along with a final invoice
Clients meet with Simon U Ford to discuss / confirm plan / advocates should attend
50% Balance of invoice paid
Phase 5 - Amendments made
Final version submitted to client
Policies : Policies Brand advocates first sale must be their own clients
Advocates will not be profiled until they have made one sale
Advocates will be presented with a marketing plan then
Sales policy
Prospects subscribe to book give away converting them into a hot lead
Advocates have their own list for leads. Emails are sent to advocates on download
Phone calls to leads must be made within 48 (business) hours of download
FREE training courses can be used to get sales over the line
No sale, no free videos
Work orders must be sent to clients via PDF to close a sale
50% down payment must be made before work commences
Advocates are paid on the 1st of the month.
(One full month after the payment month).
No affiliates
Social Traffic
Brand advocates (STi pay advocates. Advocates pay their sub affiliates)
Sub affiliates (have no relationship with STi)