Lala, Delfi, Coty
Virtual WIZIq Class 10-11-09
1. Vocabulary Revision
Match
Social dwellers
Staggering step
City in your passions
Exhaustive unrest
Side figures
Cash- studies
Rein -strapped
Can you write your own sentences now?
Translate
No hay duda ni mucho menos de su influencia en la sociedad.
Si consideramos que “colaboración” es hacerle el trabajo a los demás….
Me muero por un helado de chocolate.
El resultado del estudio no resulta sorpresivo.
A juzgar por tu cara no te sentís bien.
En general me gustan las películas, mucho más si son musicales.
Please, remember to fill in your vocab grid in Google docs.
Language Focus: quiz
Grammar Quiz (score: ………./40)
Decide if these sentences containing relative clauses are O.K. If not, make the necessary corrections. 14 points
That was the first boy which I ever dated.
That’s the girl he used to be married to.
I stayed at the Rex Hotel where we first met.
He’s a teacher to who I’ll be eternally grateful.
By Thursday, there was just one unit, that I hadn’t studied.
Don’t worry; come here whenever you want.
I didn’t know anybody there, what made me very nervous.
Provide the missing ING or INFINITIVE. 16 points
Have you ever tried ......................... (write) a letter to him. It might ease things between you.
I suggest .................. (meet) again tomorrow to finish this assignment.
My boss made me ............... (work) on those files till 10 p.m.
He also keeps on ........................ (ask) for reports.
Some time ago I considered .................... (take) up a different career.
The judge admitted .................. (know) about the murderer’s letter.
After the first period, the teacher usually stops .................. (call) the roll, so try to arrive before then.
I will never forget ....................... (spend) a great time in this country.
C. Paraphrase these sentences without using the underlined words. 20 pts
My advice is that you try to speak to her in private.
You ...............................................................................................................................
It’s obvious that he’s intelligent: he was top of his class at university.
He. ................................................................................................................................
We need to start working on this assignment a.s.a.p.
It’s high..............................................................................................................................
Probably, he will be waiting for us at the door.
He ..................................................................................................................................
He looked very pale; I thought he was ill, but he wasn’t.
He looked as.................................................................................................................
If you see him again before Friday, please tell him I’m expecting his phonecall.
.......................................................................................................................................
The moment I arrived my students started howling and stomping.
No sooner.....................................................................................................................
I’m sure he wasn’t the one who took that information. He’s very honest.
He.................................................................................................................................
You don’t have to eat at the office.
You................................................................................................................................
I’d like teachers not to give us so many tests.
I’d rather..............................................................................................................................
Reading: BBC News
Pre reading :
a. Do you think crime has risen with the global downturn?
b. If so, what crimes do you think have become more popular?
B. Read and highlight/ copy-paste the key sentences in the article
C. Post reading
Let’s go over the highlighted words.
Are there any other words you don’t know?
Recession 'fuels UK shoplifting'
CCTV from inside shops in the UK
Shoplifting has surged to record levels in the UK, fuelled by the recession, according to a study.
The value of retail goods stolen rose 20% to £4.88bn in the year to June, the Centre for Retail Research said.
The UK had the highest amount in value of shoplifted goods in Europe and was third behind the US and Japan globally, data from 1,069 retailers suggests.
Checkpoint Systems, which commissioned the report, said there had been a rise in "middle-class" shoplifters.
It said more people were now stealing goods simply to maintain their standard of living rather than to sell them on.
Checkpoint Systems vice-president Neil Matthews added: "This is epitomised in the recent uprising of the middle-class shoplifter, someone who has turned to theft to sustain their standard of living.
"This is driving theft of items such as cosmetics, perfumes and face creams, alcohol, fresh meat, mobile phones, computer games and DVDs, as well as small electrical goods like cameras, iPods and personal care gadgets."
The Global Retail Theft Barometer 2009 is based on data from a confidential survey of 1,069 large retailers with combined sales of £514bn.
It reports key findings on retail shrinkage and crime in 41 countries on five continents based on that data.
The survey also suggests that while theft by organised gangs and opportunistic shoplifters is on the up, employee theft is also increasing.
According to the report, employee shoplifters are the most prolific, accounting for an average loss of £1,595.66 per incident in the UK, compared with £80.31 for "external" thefts.
Theft surge
According to the study, the UK ranked second worst - behind the Irish Republic - in Europe in the employee theft stakes, with 36.4% of all loss down to staff.
"The UK's retail industry has seen its largest ever increase in shoplifting over the last 12 months, and it comes at a time when the industry can least afford it," Mr Matthews said.
FIVE COUNTRIES WORST HIT BY SHOPLIFTING*
1) US - £26.4bn
2) Japan - £6.031bn
3) UK - £4.886bn
4) Germany - £4.444bn
5) France - £4.203bn
*Source Centre for Retail Research, Nottingham "Retailers simply cannot afford to ignore this problem, it is not going to go away and is the equivalent of criminals taxing every UK household £227 per year."
As a result, over the past year UK retailers invested an estimated £926m in security measures to combat theft including paying for security staff, electronic tags and CCTV.
In Europe, Portugal was least affected by shoplifting, losing £294m during the year.
Worldwide, the US was worst affected, losing £26.4bn a year, while second placed Japan lost £6.03bn.
Podcast: HOW TO LISTEN TO CUSTOMERS CAREFULLY.
A. Pre listening discussion:
Is it important for you to listen to customers carefully?
How have you changed/ improved in this respect?
What key points would you highlight?
B. Listening.
Podcast 5. How to listen to customers carefully
Interview to Louise Kelly ( mktg consultant, writer and speaking, focused on hi-tech businesses)
A. Answer the following:
1. What are the big changes in Consulting?
2. What is the role of Marketing today?
3. How is this different today?
4. What should Mktg managers be doing?
a.
b.
5. What can Marketers stop doing? (and should start doing)
6. What do customers want from marketers?
7. How should marketing people get reorganized/ refocus? (3 functions)
8. Why do Chief Mktg Officers last so little? (3 reasons for short tenure)
9. How can you measure accountability?
Beyond Buzz is the name of L. Kelly’s book.
B. Writing: Summarize the key ideas in the interview. You can use some of the vocab in the interview.
VOCABULARY
Crank up material
Rather,
Potential customers
Build trusting relationships
Conversation wealth
A shift
Trigger conversations
A bird’s eye view.
Embark on
Be up against difficulties.
Bottom line
Break up the pieces
What does it take to.....
Customer retention
stakeholders