Ale Aisenberg class plan

Ale Aisenberg, Valentin Nabel, Paz Mayoral, Julieta Scavo. Virtual WIZIq Class 10-11-09 1. Vocabulary Revision A. Match 1. Pass a. With a solution 2. Make up b.consuming practices 3. Side c. Customers clients against economic uncertainty 4. Come up d. a law 5. Boost e. For lost time 6. Shield f. Step regulations 7. time g. The bottom line Choose the three most difficult words/ expressions and write your own sentences. B. Verb Patterns. Sort them out into the corresponding group Tolerate pretend can afford can’t stand suggest end up intend fail risk V+ V-ing V + V- to inf. Write sentences of your own. Please remember you have your list in the objectives Language Focus: Passive Voice PASSIVE VOICE . E / 4 / 59 Remember: We use a passive voice structure to highlight the action itself and not the doer of it. Unless it is essential we don´t generally mention the agent or doer of the action. If we decided to include it, we would write a phrase introduced by BY at the end of the sentence. eg: That speech was delivered by the president of the company. The structure of a passive voice sentence is BE + PAST PARTICIPLE. ( BE is used in the same tense the verb in the master sentence is in) Turn the sentences above into the passive voice. 1-We order goods every Friday. Goods....................................................... 2-They generally delivered products on Saturday Products................................................................... 3- I will use a projector next week. A projector............................................... 4- We read the report in the morning. The report.................................................... 5- We can organize the congress for Tuesday 24th. The congress....................................................... 6- Our boss will discuss that issue with all of us. That issue..................................................................... 7- Henry, the office boy, serves coffee at 10 every day. Coffee................................................................................. 8- We will call off the meeting as soon as possible. The meeting............................................................ 9- Our secretary has typed out all the invitations to the party. The invitations to the party............................................... Choose the correct form : active or passive. A valuable painting stole/ was stolen from the Central Art Gallery late last night. The thieves entered/ were entered the gallery through a small upstairs window. Bill Gates created/ was created the convenience P.C. program. This problem discussed/ was discussed at the last meeting. The president arrived/ was arrived in Rome yesterday afternoon. Later he interviewed/ was interviewed on Italian TV. Pensioners have given/ have been given a new pay rise by the government. The news announced/ was announced earlier today. Reading: BBC News Pre reading : a.Do you think crime has risen with the global downturn? b. If so, what crimes do you think have become more popular? B. Read and highlight/ copy-paste the key sentences in the article C. Post reading Let’s go over the highlighted words. Are there any other words you don’t know? Can you find examples of passive voice? Recession 'fuels UK shoplifting' CCTV from inside shops in the UK Shoplifting has surged to record levels in the UK, fuelled by the recession, according to a study. The value of retail goods stolen rose 20% to £4.88bn in the year to June, the Centre for Retail Research said. The UK had the highest amount in value of shoplifted goods in Europe and was third behind the US and Japan globally, data from 1,069 retailers suggests. Checkpoint Systems, which commissioned the report, said there had been a rise in "middle-class" shoplifters. It said more people were now stealing goods simply to maintain their standard of living rather than to sell them on. Checkpoint Systems vice-president Neil Matthews added: "This is epitomised in the recent uprising of the middle-class shoplifter, someone who has turned to theft to sustain their standard of living. "This is driving theft of items such as cosmetics, perfumes and face creams, alcohol, fresh meat, mobile phones, computer games and DVDs, as well as small electrical goods like cameras, iPods and personal care gadgets."  The Global Retail Theft Barometer 2009 is based on data from a confidential survey of 1,069 large retailers with combined sales of £514bn. It reports key findings on retail shrinkage and crime in 41 countries on five continents based on that data. The survey also suggests that while theft by organised gangs and opportunistic shoplifters is on the up, employee theft is also increasing. According to the report, employee shoplifters are the most prolific, accounting for an average loss of £1,595.66 per incident in the UK, compared with £80.31 for "external" thefts. Theft surge According to the study, the UK ranked second worst - behind the Irish Republic - in Europe in the employee theft stakes, with 36.4% of all loss down to staff. "The UK's retail industry has seen its largest ever increase in shoplifting over the last 12 months, and it comes at a time when the industry can least afford it," Mr Matthews said. FIVE COUNTRIES WORST HIT BY SHOPLIFTING* 1) US - £26.4bn 2) Japan - £6.031bn 3) UK - £4.886bn 4) Germany - £4.444bn 5) France - £4.203bn *Source Centre for Retail Research, Nottingham "Retailers simply cannot afford to ignore this problem, it is not going to go away and is the equivalent of criminals taxing every UK household £227 per year." As a result, over the past year UK retailers invested an estimated £926m in security measures to combat theft including paying for security staff, electronic tags and CCTV. In Europe, Portugal was least affected by shoplifting, losing £294m during the year. Worldwide, the US was worst affected, losing £26.4bn a year, while second placed Japan lost £6.03bn. Podcast: HOW TO LISTEN TO CUSTOMERS CAREFULLY. A. Pre listening discussion: Is it important for you to listen to customers carefully? How have you changed/ improved in this respect? What key points would you highlight? B. Listening. Podcast 5. How to listen to customers carefully Interview to Louise Kelly ( mktg consultant, writer and speaking, focused on hi-tech businesses) A. Answer the following: 1. What are the big changes in Consulting? 2. What is the role of Marketing today? 3. How is this different today? 4. What should Mktg managers be doing? a. b. 5. What can Marketers stop doing? (and should start doing) 6. What do customers want from marketers? 7. How should marketing people get reorganized/ refocus? (3 functions) 8. Why do Chief Mktg Officers last so little? (3 reasons for short tenure) 9. How can you measure accountability? Beyond Buzz is the name of L. Kelly’s book. B. Writing: Summarize the key ideas in the interview. You can use some of the vocab in the interview. VOCABULARY Crank up material Rather, Potential customers Build trusting relationships Conversation wealth A shift Trigger conversations A bird’s eye view. Embark on Be up against difficulties. Bottom line Break up the pieces What does it take to..... Customer retention stakeholders