Agus, Jean Paul, Vale, Leandro, María.
Virtual WIZIq Class 10-11-09
1. Vocabulary Revision
A. What can you
bottle up?
Make up for?
Boost?
Come up with?
live up to? (opp. fall short of)
roll out?
Translate:
El punto débil del proyecto es que se entrelazan muchas áreas.
El proyecto de ley se implementará en cuanto sea aprobado.
No es bueno evadir las reglas.
La reunión será en nuestras oficinas.
No hay tiempo para rastrear esto, ni hablar de armar otro informe.
Hablar con el cliente es una espada de doble filo ya que algunos intereses se sobreponen con los nuestros.
Conditionals.
Homework Check
F-6-45 The Curious Case of Benjamin Button
Link to extract: http://www.youtube.com/watch?v=vvrzATr4gaQ
Before Watching
Do you believe in fate? Are things pre-determined to happen? Or is it all just coincidence?
Have you ever seen/been in an accident? Describe what happened. How could the accident have been prevented from happening?
Do you believe that every little thing we do has an impact in the world?
How far do you agree with the following phrase: “life is a series of intersecting lives and incidents out of anyone’s control”
After Watching
Watch the beginning of this extract and order the events that took place
The girl broke up with her boyfriend
Daisy’s friend’s shoelace broke
The delivery truck moved moments earlier
The package wasn’t wrapped
The taxi driver picked up the woman
Her phone rang
The girl forgot to wrap the parcel
The man forgot to set the alarm.
The taxi driver stopped for a cup of coffee
The woman didn’t remember her coat
The taxi driver stopped to get a cup of coffee
The man crossed the street in a hurry
The woman stopped to pick up a parcel
Watch the end of the extract. How could things have been different? Complete the sentences below with the words in brackets in the tense you hear.
If only one thing had happened differently…
If that shoelace ____________________ (break); or that delivery truck ________________ (move) moments earlier; or that pack _______________ (be) wrapped and ready because the girl __________________ (not break up) with her boyfriend; or that man _____________ (set) his alarm and got up five minutes earlier; or that taxi driver ________________ (not stop) for a cup of coffee; or that woman _________________ (remember) her coat and got into an earlier cab, Daisy and her friend ___________________ (cross) the street and the taxi _______________ (drive by).
Mixed Practice (Cond 1-2-3)
Present Unreal Conditional / Past Unreal Conditional
Using the words in parentheses, complete the text below with the appropriate conditional form, then click the "Check" button to check your answers.
Principio del formulario
1. If I (have) ….................................enough money, I (backpack) ….........................around Europe. But, unfortunately, I am broke. 2. If I (have) …...................................enough money in my twenties, I (backpack) …..................................around Europe. But, unfortunately, I was broke. 3. She would have been here earlier if she (miss, not) …................................the train. 4. Thank you for helping me study. If you hadn't tutored me, I (fail) …………………………………the test. 5. If I exercised more, I (be) …......................much more fit and I (have, not) ……...............................so many health problems. 6. It's too bad Frank isn't with us. If he (be) ……........................here, he (can, translate) ….................................the letter for us. 7. Stop asking me what Joe bought you for your birthday. Even if I (know) …….............................what he bought you, I (tell, not) ….............................you. 8. My business trip to California was only two days. If the trip (be) …….........................................longer, I (visit) …............................my friends in Los Angeles. 9. I'm sorry, I didn't know you were allergic to chocolate. If I (know) ....................................., I (make) …......................you a vanilla birthday cake. 10. Did you hear that Margaret won $2,000 in Las Vegas, and she used the money to buy a new washing machine and dryer? How boring! If I (win) ….......................that much money, I (go) …................................to Tahiti for a couple of weeks. 11. Sally's alarm didn't go off, and she was almost late to the interview. If she (arrive) ……………………..late, she (might, not, get) ………...............the job. 12. Jane is polite and well mannered. She (say, never) ……………………….anything rude or insulting. That is just the kind of person she is. 13. Martha said that Paul called Nick a jerk at the party. I don't believe that! Paul is polite and well mannered. He (say, never) ………………………….anything rude or insulting like that. 14. Penny's baby daughter almost drank some of the furniture polish which was sitting on the coffee table. If she (drink, actually) ….........................the polish, she (could, get) …............................sick or even died. 15. If I (can, go) …………………………anywhere in the world, I (go) ….........................to Egypt to see the pyramids.
Podcast: HOW TO LISTEN TO CUSTOMERS CAREFULLY.
A. Pre listening discussion:
Is it important for you to listen to customers carefully?
How have you changed/ improved in this respect?
What key points would you highlight?
B. Listening.
Podcast 5. How to listen to customers carefully
Interview to Louise Kelly ( mktg consultant, writer and speaking, focused on hi-tech businesses)
A. Answer the following:
1. What are the big changes in Consulting?
2. What is the role of Marketing today?
3. How is this different today?
4. What should Mktg managers be doing?
a.
b.
5. What can Marketers stop doing? (and should start doing)
6. What do customers want from marketers?
7. How should marketing people get reorganized/ refocus? (3 functions)
8. Why do Chief Mktg Officers last so little? (3 reasons for short tenure)
9. How can you measure accountability?
Beyond Buzz is the name of L. Kelly’s book.
B. Writing: Summarize the key ideas in the interview. You can use some of the vocab in the interview.
VOCABULARY
Crank up material
Rather,
Potential customers
Build trusting relationships
Conversation wealth
A shift
Trigger conversations
A bird’s eye view.
Embark on
Be up against difficulties.
Bottom line
Break up the pieces
What does it take to.....
Customer retention
stakeholders
Reading: BBC News
Pre reading :
a.Do you think crime has risen with the global downturn?
b. If so, what crimes do you think have become more popular?
B. Read and highlight/ copy-paste the key sentences in the article
C. Post reading
Find out and prepare a short presentation on the increase of crime in Argentina over the last year
Recession 'fuels UK shoplifting'
CCTV from inside shops in the UK
Shoplifting has surged to record levels in the UK, fuelled by the recession, according to a study.
The value of retail goods stolen rose 20% to £4.88bn in the year to June, the Centre for Retail Research said.
The UK had the highest amount in value of shoplifted goods in Europe and was third behind the US and Japan globally, data from 1,069 retailers suggests.
Checkpoint Systems, which commissioned the report, said there had been a rise in "middle-class" shoplifters.
It said more people were now stealing goods simply to maintain their standard of living rather than to sell them on.
Checkpoint Systems vice-president Neil Matthews added: "This is epitomised in the recent uprising of the middle-class shoplifter, someone who has turned to theft to sustain their standard of living.
"This is driving theft of items such as cosmetics, perfumes and face creams, alcohol, fresh meat, mobile phones, computer games and DVDs, as well as small electrical goods like cameras, iPods and personal care gadgets."
The Global Retail Theft Barometer 2009 is based on data from a confidential survey of 1,069 large retailers with combined sales of £514bn.
It reports key findings on retail shrinkage and crime in 41 countries on five continents based on that data.
The survey also suggests that while theft by organised gangs and opportunistic shoplifters is on the up, employee theft is also increasing.
According to the report, employee shoplifters are the most prolific, accounting for an average loss of £1,595.66 per incident in the UK, compared with £80.31 for "external" thefts.
Theft surge
According to the study, the UK ranked second worst - behind the Irish Republic - in Europe in the employee theft stakes, with 36.4% of all loss down to staff.
"The UK's retail industry has seen its largest ever increase in shoplifting over the last 12 months, and it comes at a time when the industry can least afford it," Mr Matthews said.
FIVE COUNTRIES WORST HIT BY SHOPLIFTING*
1) US - £26.4bn
2) Japan - £6.031bn
3) UK - £4.886bn
4) Germany - £4.444bn
5) France - £4.203bn
*Source Centre for Retail Research, Nottingham "Retailers simply cannot afford to ignore this problem, it is not going to go away and is the equivalent of criminals taxing every UK household £227 per year."
As a result, over the past year UK retailers invested an estimated £926m in security measures to combat theft including paying for security staff, electronic tags and CCTV.
In Europe, Portugal was least affected by shoplifting, losing £294m during the year.
Worldwide, the US was worst affected, losing £26.4bn a year, while second placed Japan lost £6.03bn.