Slide 1 : Brand Experience (XP)
Slide 2 : ??? ????? ?????? ????? – ??? ??????? ??????, ??? ?????? ????, ?????? ??? ???????? ?????; ??? ????? ? ?????????, ??????? ?? ?????, ????? ?????? ????????????? ? ????? ????????????. ????? – ??? ????? ???????? ???????????, ??????? ?? ????? ????. ????? – ??? ????????? ????? ???????? ? ????, ??? ?? ?????? ?????? ????.
Slide 3 : ??? ???? ??? ?????????? ?????? ????? ???? ????? ????????????????? ? ???????? ??????? ?????? ???????
????? ????????? ?????? ??????? ????????? ? ???? AIESEC ?????? ???????????? ????????????;
????? ???????? ?????????? ??????? ????????? ? ?????????? ?????????? ????????;
????? ????????? ??????????? ? ??????????? ?????? ????? AIESEC.
Slide 4 :
Slide 5 : ???????? Brand Experience: • ???? ?????????? (Our competitors)
(???????????, ??????? ?????????? ??????? ???????? ??? ????? ??????? ?????????) • ??????? ????????? (Target audiences)
(???? ????????????? members, enablers and supporters) • ?????????? ???????????? (Physical manifestations)
(?????? «????? ???????????????» ? AIESEC ????? ??????? ?????????)
Slide 6 : • ???????????? (Benefits)
(????? ???????????? ???????? ???? ??????? ????????? ?? ?????????? ? AIESEC) • ???? ???????? (Our Values)
(???????? ???????????? AIESEC Way) • ????????????? ? (Discriminator)
(??? ??, ??? ???????? ??? ?? ????? ???????????) • ???????? (Essence)
(??? ??, ??? ?? ?????? ? AIESEC, ???? ????????)
Slide 7 : ?????????? (Competitors) ? ????? ??????????? ??????????? ???????????, ??????? ??????????:
• ??????????? ?????? ??????????
• ??????????? ???????????? ?? ????????
• ?????????? ????
• ???????? ???????
• ???? ?????????
Slide 8 : ??????? ????????? (Target Auidience) ???? ??????? ????????? ????? ???? ??????? ?? ??? ?????? ??????:
• Members
• Enablers
(TN takers,??????? ? ????????? ????????)
• Supporters
(?????????? ? ??????? ????????, Board of Advisors)
Slide 9 : ?????????? ???????????? (Physical Manifestation) - ???????? ??? ??????? «????? ???????????????» (??? ?????????????) ????? ??????? ????????? ? AIESEC
- ????????????? ?????????
- ?????????? «branding guidelines» (??????? ???? ????)
?????? ????????????? ????????????? ???????? ? AIESEC??, ? ??? ????? ??? ?? ?????????? ?????? ??, ???????????.
Slide 10 : ???????????? (Benefits) • ?????????? ???????
• ???????????? ? ???????????????? ????????
• ????????????? ????
• ?????????? ????
Slide 11 : ???????? (Values) • Acting sustainably
• Demonstrating integrity
• Activating leadership
• Enjoying participation
• Living diversity
• Striving for excellence
Slide 12 : ?????????????? (Differentiator) • Youth driven – ??? ???? ?? ????????, ??? AIESEC ?????????? ????????? ? ??? ????????
• Integrated experience – ???? ? AIESEC ??????? ?? ?????????? ????????????, ?????????????? ?????? ? ?????????? ??????????????? ?????
• Impact/activating positive leadership – ???????? ??????????? ??????? ?? ???????? Youth driven impactful experience
Slide 13 : ???????? (Essence) AIESEC ???????????? ????????? ??? ??????? ?????, ??? ?? ????????, ????? ??????? ??? ????? ???????????? ?????????? ??????? ?? ?? ?????????.
Slide 14 :