Product Development : Be BettER, Be ER
National Support Team 0910 Product Development
Slide 2 : Product Development This process is about packing the interaction of our products and services with other organizations, creating the standards of what you could and should deliver.
Slide 3 : 1. Mapping your benefits Societal impact
Personal and professional development
International experience
Global Network While the benefits are the same for all target audience groups, the reasons why they are a benefit for each target audience differs based on the different “experiences” that these audiences have with our brand. Benefits are what our target audiences (or stakeholders) get out of engaging with AIESEC. AIESEC experience’s
benefits Check out the Brand Experience Toolkit here:
http://myaiesec.net/content/viewfile.do?contentid=16420#
Check out the Global Brand Wiki here:
http://www.myaiesec.net/content/viewwiki.do?contentid=10000196
Slide 4 : 1. Mapping your benefits Take a look on your segmentation and Identify why these are relevant benefits for your segments. Let’s use as example: the IT sector!!!
Slide 5 : 2. Packing Now pack benefits into product…
Slide 6 : 2. Packing – Is it a good @ product? Before testing it, check out if your product is deliverable, relevant and has a potential in the market.
Slide 7 : 3. Testing Show your products for the external market to get the external perspective regarding all of your products components. You can consider as good externals for this exercise: alumni, BoA, current partners, professors, etc
Slide 8 : 4. Product sheets - Memory: To do not forget selling points and key benefits of your product;
- Consolidation: It forces you to transform all the ideas in concrete points;
- Visual friendly: It needs to help you on positioning your benefits visually for the external audience. Some examples of product sheets:
IGN Product Sheets:
http://myaiesec.net/content/viewfile.do?contentid=10033565
Brazil Product Sheets
http://myaiesec.net/content/viewfile.do?contentid=44369#
Colombia Product Sheets
http://myaiesec.net/content/viewfile.do?contentid=10041934
AIESEC International Product Sheets
http://myaiesec.net/content/viewfile.do?contentid=13276# It is important that you consolidate the information in a product sheet. The reasons for that are mainly:
Slide 9 : 4. Product sheets When making a product sheet don’t forget to detail: Features:
What is the product about?
Make sure to use a simple and non-aiesecer language, so everyone can understand it. Benefits:
Why should they buy this product?
Detail the benefits as attractive as possible, taking into account the exercise done to create the product itself. Scope:
What’s the reach or scale of the product?
Use numbers for reference and the profile of the public that can be reached by your product
Slide 10 : AIESEC in Mexico Antonio Coss Omar Josue
Vice President External Relations &
National Support Team Account Manager Coordinator
E-mail: er.ipn@aiesec.org.mx
Omar.antonioc.aiesecipn@gmail.com
maniacoss1@hotmail.com
Móvil: 5532479403
IT´S UP TO YOU!