AIESECBalanced Scorecard : AIESECBalanced Scorecard 2009 Revision
When the Scorecard is not in place : When the Scorecard is not in place
When the Scorecard is in place : When the Scorecard is in place
Quality : Quality Growth Consistency Bigger and Better
Strategy : Strategy
What is strategy? : What is strategy? Gives focus & direction to organization’s activities;
Helps define what not to focus on, what not to do;
Aims to create a unique competitive position in the long-run
STRATEGY CHOICES : STRATEGY CHOICES Product Leadership Product Customer Revolutionary and unique products/service
Superior quality
Superior functionalty
Develop products and then create customer demand, educate the market Cost Business Logic Market Position Individualism
Enterprize
Risk-taking
Fantasy – unconventional thinking
Knowledge Values
Balanced Scorecard : Balanced Scorecard
What is Balanced Scorecard? : What is Balanced Scorecard? The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. BSC Institute.org
Why does AIESEC need a BSC? : Why does AIESEC need a BSC? Gives direction and focus to countries;
Ensure global alignment of what we are and what we have to do;
To have clear steps to achieve our goals.
Steps of a BSC implementation : Steps of a BSC implementation Balanced Scorecard Translating and clarifying the vision and strategy:
Clarifying the vision;
Establishing consensus. Communicating and setting links:
Communication and setting links;
Setting goals;
Linking reward to performance assessment. Planning and setting goals:
Setting goals;
Aligning strategies initiatives;
Allocating resources;
Setting reference points. Feedback and strategic learning:
Developing the holistic view;
Improve the strategic feedback;
Facilitate the strategic review and feedback.
Slide 12 : The AIESEC Way AIESEC 2010 Strategic triangle and numeric goals Product Leadership Balanced Scorecard (CSFs & KPIs) BSC design PROCESS Goals Strategy Execution &
Management Mission Vision
Business logic models : Business logic models “How the business perspectives are arranged in a Scorecard is adjusted to the business logic of the organization” Traditionally, profit organizations perspectives are arranged as
Slide 14 : Business Logic AIESEC of Our new understanding…
Our IT platforms and members build the capacity needed to execute our internal processes
The excellence of our processes enable the organization to run its operations to fulfill the needs of our customers ensuring the financial sustainability of AIESEC
By providing leadership experiences, international exchanges and a global learning environment, we develop individuals for a positive impact on society
The new business logic drives the operations and strategy of the organization towards the AIESEC Way CUSTOMERS SUSTAINABILITY THE WAY WE DO IT INTERNAL PROCESSES LEARNING & CAPACITY
The New Strategy Map : The New Strategy Map
Slide 16 : THE WAY WE DO IT LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY IMPACT INCREASING
EXCHANGE XPS PROVIDING HIGH QUALITY AIESEC XPS GENERATING
LEADERSHIP XPS RECRUITMENT & INDUCTION MANAGING TALENT CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI PLANNING & REVIEW MANAGING INFORMATION IT INFRASTRUCTURE GOVERNANCE & ACCOUNTABILITY FINANCIAL SUSTAINABILITY MARKET ANALYSIS SUSTAINABILITY OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS CAPITALISING ON
NETWORKS, MARKETS AND
ISSUES EXTERNAL POSITIONING FOR STUDENTS AND ORGANISATIONS
Slide 17 : SUSTAINABILITY THE WAY WE DO IT LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY IMPACT INCREASING
EXCHANGE XPS PROVIDING HIGH QUALITY AIESEC XPS GENERATING
LEADERSHIP XPS RECRUITMENT & INDUCTION MANAGING TALENT CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS CAPITALISING ON
NETWORKS, MARKETS AND
ISSUES RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI PLANNING & REVIEW MANAGING INFORMATION IT INFRASTRUCTURE GOVERNANCE & ACCOUNTABILITY FINANCIAL SUSTAINABILITY MARKET ANALYSIS MEMBERSHIP ADMINISTRATIVE MANAGEMENT MARKET AND RELATIONSHIP MANAGEMENT OPPORTUNITIES EXTERNAL POSITIONING FOR STUDENTS AND ORGANISATIONS
Understandingthe CSFs : Understandingthe CSFs
Learning & CapacityPERSPECTIVE : Learning & CapacityPERSPECTIVE
Slide 20 : RECRUITMENT AND INDUCTION Key Performance Indicators “ ” We have quality recruitment and induction processes
that ensure we have the right people to run the
organization and meet our goals . Processes Talent Promotion Talent Selection Talent Planning Talent Induction
Slide 21 : MANAGING TALENT Key Performance Indicators “ ” Our people are allocated in the best roles for their
development and for the organisation’s performance . Processes Talent Allocation Talent Goal Setting & Orientation Member’s Education
Slide 22 : IT INFRASTRUCTURE Processes Key Performance Indicators “ ” Administration of IT Systems Accessibility We have the access to the needed Information technology
resources to run our activities and processes.
Internal ProcessesPERSPECTIVE : Internal ProcessesPERSPECTIVE
Slide 24 : GOVERNANCE & ACCOUNTABILITY Processes “ ” External Board Management Internal & External Reporting Legal Compliance By aligning our operations with legal and financial
aspects, we ensure the transparency and quality
of our organisation. Key Performance Indicators
Slide 25 : MANAGING INFORMATION Key Performance Indicators “ ” We manage information to run our operations,
facilitate communications and ensure continuity. Processes Usage of IT systems Internal Communication Knowledge Management
Slide 26 : PLANNING & REVIEW Processes “ ” We have planning & review processes that support
our people in the achievement of our personal
and organizational goals. Plan & Budget Reward & Recognition Talent Performance Appraisal Organisational Performance Management Key Performance Indicators
Slide 27 : RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI Key Performance Indicators “ ” The relationship with our partners and alumni results
in a high retention and engagement towards the
organizational activities. Processes Account Management Alumni Management
Slide 28 : MARKET ANALYSIS Key Performance Indicators “ ” We know our position in the market and we are able to
identify the best opportunities for AIESEC to
capitalize on. Processes Brand perception External Research Analysis of Supply & Demand Market Segmentation
CustomersPERSPECTIVE : CustomersPERSPECTIVE
Slide 30 : EXTERNAL POSITIONING FOR STUDENTS & ORGANISATIONS Processes Key Performance Indicators “ ” We are able to position AIESEC effectively in order
to secure maximum benefit from the right target audiences. Promotion & Marketing Public Relations
Slide 31 : CAPITALIZING ON NETWORKS, MARKETS AND ISSUES Processes Key Performance Indicators “ ” We increase the quality and quantity of diverse AIESEC
Experiences by making properly use of our networks,
markets and relevant issues. Sales Management and TN Raising Product Positioning Product Development Capitalize on Alumni network
Slide 32 : OFFERING THE RIGHT OPPORTUNITY Processes Key Performances Indicators “ ” We offer the right opportunities to our members to
ensure they will develop themselves through the
AIESEC Experience. Internal Promotion for X & EP Raising Internal Promotion for LR & LR Offered
SustainabilityPERSPECTIVE : SustainabilityPERSPECTIVE
Slide 34 : FINANCIAL HEALTH & SUSTAINABILITY Processes Key Performance Indicators “ ” By running our operations we are financially healthy. Revenue Generation Reserves and investment Management
The way we do itPERSPECTIVE : The way we do itPERSPECTIVE
Slide 36 : INCREASING EXCHANGE XPS Key Performance Indicators “ ” We are continuously increasing the number of
exchange experiences we deliver to our members
and to the market. Processes Exchange Servicing Exchange Matching
Slide 37 : GENERATING LEADERSHIP EXPERIENCES Processes Key Performance Indicators “ ” We generate leadership experiences required to
meet the needs of the organization and the
expectations of our members. Organizational structure revision
Slide 38 : QUALITY OF AIESEC EXPERIENCES Processes Key Performance Indicators “ ” We deliver high quality experiences to our members. AIESEC Experiences Quality Measurement Competency Management
Map Overview : Map Overview
Slide 40 : RECRUITMENT & INDUCTION Talent Promotion Talent Selection MANAGING TALENT Talent Allocation GOVERNANCE & ACCOUNTABILITY External Board Management Internal & External Reporting Accessibility RELATIONSHIP MANAGEMENT Account Management PLANNING & REVIEW Plan & Budget Organizational Performance Management MANAGING INFORMATION Knowledge Management Internal Communication Usage of IT Systems CAPITALISING ON NETWORKS, MARKETS AND ISSUES Sales Management and TN Raising Product Positioning Product Development Alumni management MARKET ANALYSIS Analysis of Supply & Demand Segmentation Brand perception Research INCREASING EXCHANGE XPS Exchange Matching Exchange Servicing QUALITY OF AIESEC XPS Competency Management AIESEC XPs Quality Measurement LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY Organizational Structure Revision Internal Promotion for X & X Raising GENERATING LEADERSHIP XPS Talent Planning Talent Induction Administration IT Systems CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY THE WAY WE DO IT IMPACT Legal Compliance CSFs Processes Alumni network capitalization Reward & Recognition Talent Performance Appraisal GIVING THE RIGHT
OPPORTUNITY Talent Goal Setting & Orientation Revenue generation FINANCIAL SUSTAINABILITY Internal Promotion for LR and LR Offered SUSTAINABILITY Reserves & investment management IT INFRASTRUCTURE EXTERNAL POSITIONING TO STUDENTS & ORGANISATIONS Public Relations Promotion & Marketing Member’s Education
Slide 41 : Do I need to focus in all CSFs? Processes?
Slide 42 : Case Study
Slide 43 : THE WAY WE DO IT LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY IMPACT INCREASING
EXCHANGE XPS PROVIDING HIGH QUALITY AIESEC XPS GENERATING
LEADERSHIP XPS RECRUITING AND INDUCTING TOP TALENTS RIGHT TALENT DOING THE RIGHT ACTIVITY CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS CAPITALISING ON
NETWORKS, MARKETS AND
ISSUES RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI EFFECTIVE PLANNING TO SUPPORTING GOALS’ ACHIEVEMENT MANAGING INFORMATION TO ENSURE CONTINUITY ACCESS TO THE NEEDED IT STRUCTURE GOVERNANCE & ACCOUNTABILITY OUR OPERATIONS ENSURE FINANCIAL SUSTAINABILITY UNDERSTANDING THE MARKET TO IDENTIFY THE BEST OPPORTUNITIES SUSTAINABILITY EXTERNAL POSITIONING FOR STUDENTS AND ORGANISATIONS
Slide 44 : RECRUITMENT & INDUCTION Talent Promotion Talent Selection MANAGING TALENT Talent Allocation GOVERNANCE & ACCOUNTABILITY External Board Management Internal & External Reporting Accessibility RELATIONSHIP MANAGEMENT Account Management PLANNING & REVIEW Plan & Budget Organizational Performance Management MANAGING INFORMATION Knowledge Management Internal Communication Usage of IT Systems CAPITALISING ON NETWORKS, MARKETS AND ISSUES Sales Management and TN Raising Product Positioning Product Development Alumni management MARKET ANALYSIS Analysis of Supply & Demand Segmentation Brand perception Research INCREASING EXCHANGE XPS Exchange Matching Exchange Servicing QUALITY OF AIESEC XPS Competency Management AIESEC XPs Quality Measurement LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY Organizational Structure Revision Internal Promotion for X & X Raising GENERATING LEADERSHIP XPS Talent Planning Talent Induction Administration IT Systems CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY THE WAY WE DO IT IMPACT Legal Compliance CSFs Processes Alumni network capitalization Reward & Recognition Talent Performance Appraisal GIVING THE RIGHT
OPPORTUNITY Talent Goal Setting & Orientation Revenue generation FINANCIAL SUSTAINABILITY Internal Promotion for LR and LR Offered SUSTAINABILITY Reserves & investment management IT INFRASTRUCTURE EXTERNAL POSITIONING TO STUDENTS & ORGANISATIONS Public Relations Promotion & Marketing