SEO Basics : SEO Basics An Introduction to SuccessfulSearch Engine Optimization

Successful Internet Marketing : Successful Internet Marketing Have a Well Designed Site Do SEO (Search Engine Optimization), Advertising and Site Promotion Analyze the results

A Well Designed Website is: : A Well Designed Website is: Easy to Look At Easy to Use Easy to Find

Easy to Look at : Easy to Look at DO DON’T

Easy to Use : Easy to Use DO DON’T

Easy to Find : Easy to Find

What is SEO? : What is SEO? Search Engine Optimization is making sure your site: Can easily be “read” by the search engine “crawlers” Has your primary keywords in all the “right” places Has quality, relevant “incoming” links from other websites.

Crawler Friendly Sites : Crawler Friendly Sites The search engines use automated programs called “crawlers” or “spiders” to crawl through the links on all the websites on the net and index the results.

Search Engine Spider Simulation : Search Engine Spider Simulation Sites like: http://www.webconfs.com/search-engine-spider-simulator.php can simulate what your site looks like to the search engines.

Keywords in all the “Right” Places : Keywords in all the “Right” Places Search Engines are most interested in Relevant Content. Keywords and phrases that describe your website should be prominent in each page’s: Titles Meta-Descriptions Headings Content Link Anchor Text

Page Titles : Page Titles are located in the far upper left hand corner of your browser window. Page Titles

Meta-Descriptions : Meta-Descriptions Meta Descriptions are “behind the scenes” content that search engines like Google sometimes use as the “blurb” on the results page.

Page Headings : Page Headings Page Headings are the large, bold words that you put at the top of your page. If you use an html tag like

it gives these words more weight for the search engines.

Page Content : Page Content Make sure to use your keywords and phrases in the text of your webpages. “Our focus is on the complete Internet Marketing Cycle of Success. This includes search engine optimization, keyword research, link campaigns, internet advertising, internet promotion and last but not least, analytics…”

Link Anchor Text : Link Anchor Text Put keywords as the linked words in BLUE Make sure to use your keywords in your links and not generic phrases like “click here.”

What are “incoming” Links? : What are “incoming” Links? Every link to your site from another quality, relevant website is seen as a “vote” for your site. The more votes, the better your site will rank in the search engines.

How do you choose your keywords? : How do you choose your keywords? Put together your starting list by answering these questions: Who is my “target audience?” What do I intend to sell them? What problems do I solve for them? With your starting list in hand, start some Keyword Research

Keyword Research : Keyword Research https://adwords.google.com/select/KeywordToolExternal

Keyword Research : Keyword Research Keyword research can help you find those niche words you may not have thought of.

Search Engine AdvertisingGoogle Adwords : Search Engine AdvertisingGoogle Adwords

How Adwords Works : How Adwords Works What will it Cost Per Click?

Link Building and Promotion : Link Building and Promotion

Blogging, LinkedIn, YouTube : Blogging, LinkedIn, YouTube

Website Analysis : Website Analysis

What to look at…. : What to look at….

Where is your traffic coming from? : Where is your traffic coming from?

What are people looking at? : What are people looking at? Are they doing what you want them to do?

Successful Internet Marketing : Successful Internet Marketing Well Designed Site SEO (Search Engine Optimization), Advertising and Site Promotion Analyze the results: revise and refine as needed