Sheet3
Sheet2
Submission file
Product
Price
Promotion
Place
Process
Physical
They need
We offer
Competitors do
Tactical Area
Customer group
Patent filling support
Some offer but not all
Reasonable
low, Reasonable and High
Customer tie-up
Advertising, customer tie-up, sales promotions through agents
Proximity to all essential services
Proximity to important services and commitement for assured services
Some offer proximity to all essential services
Dependable
Commitment for services that are dependable
all or assurances for what is not available
Assurances for what we agreed to offer
Very few offer all
Name: Suresh Bhat
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